Ann Handley is a digital marketing pioneer, a Wall Street Journal best-selling author, and one of the world's top keynote speakers. She inspires 25,000 marketers each year to shed marketing mediocrity and ignite real business results through the power of content, social media, storytelling, and other digital tools.
She is the Chief Marketing Officer of MarketingProfs. MarketingProfs has been a leader of training and educational companies for over 20 years. They provide strategic and tactics marketing know-how via a variety of online platforms. She is a contributor to Entrepreneur magazine.
Her blog A nn a rc h is one of the Top 20 blogs in Advertising Age Power 150. She has also written for American Express OPEN Forums, Mashables, and Huffington Post.
Creating Remarkable Content That Will Draw Customers to You
Your goal in any marketing campaign should be to produce amazing content that will bring your potential customers towards you and make them paying clients. This is why creating content that is compelling, authentic and customer-focused is essential to your success.
It's important to write in a manner that makes your audience want their friends and families to read it. This is why she's become an expert at writing that adds value to your readers, not just buzzwords.
She's also written a book about creating great content. It's called Content Rules, How to Create Killer Blogging, Podcasts Videos, Ebooks and webinars (and more) that Engage Customers and Ignite Business. Ann will share with you her tried-and tested principles and strategies to help create exceptional content for your business.
It's all about connecting with your soul: the Art of storytelling that connects
Ann Handley was a dreamer as a child. She delivered her first story to her local mailbox when she was just eight years old. After this, she began to write to pen pals who also invented new lives.
Today, she is the Chief Content Officer of MarketingProfs, and the author of a best-selling book on content marketing. She teaches marketers from around the world to make their own content work.
Her most recent book, Content Rules: How to Create Killer Blogs, podcasts, videos, ebooks, and webinars that engage customers and ignite your business (Wiley, 2011), is a bestseller in the Marketing category. She is an active speaker at MarketingProfs B2B Marketing Forums as well as Content World.
She has over 11 years of experience in digital marketing, including running one of first interactive marketing news and commentaries. She currently lives in Massachusetts, near Boston. Her husband and two kids are also there.
Ann likes to spend her free time with family, read, travel and learn. She also loves surfing the internet. She loves to share her experiences and her favorite topics, social media marketing and content marketing.
FAQ
What is SEO automation?
Automation in SEO refers to the use of technology for automating marketing tasks and processes. Automation in SEO helps to save time, cut costs, and makes campaigns more efficient. Automating SEO activities can streamline content creation, keyword research and link building. Automated SEO services provide data-driven analytics to help identify high-value opportunities, which can be hard to find with traditional search engine optimization methods.
These days, there's almost nothing related to SEO that can't automatically be done--and that includes everything from monitoring website performance and competitor insights to optimizing your content for better search engine rankings.
Teams can now focus their time on strategic initiatives instead of getting bogged down with manual tasks. Automation allows them to automate in the background. Automation helps deliver rapid improvements across a wide range of metrics to maximize ROI while saving valuable resources.
You can also keep up to date with all changes happening across different search engines. This allows you make sure that your website remains competitive within a rapidly changing digital landscape.
Automation can also be used to make and distribute content quicker. Automated SEO tools make it easy to create keyword-rich content that is relevant to your target audience. Automation can be used to publish content across multiple channels including blogs and social media. This ensures that your content is more visible in search engine result pages (SERPs).
What is WordPress marketing automation?
WordPress marketing automation is a system for automated, streamlined, and effective management of all online content and communications related to marketing, including websites, email campaigns, social media posts, online advertising, and more. Automated tasks can be executed efficiently without being too time-consuming or tedious.
Automation helps businesses save time and ensure consistent brand promotion across multiple channels. It also allows for customer engagement in real-time. Automating complex tasks like data analysis and segmentation makes it easier for marketers to focus on creating strategies that are based on precise insights, rather than manually going through large amounts of data.
The core features of WordPress marketing automation include creating automated lead nurturing workflows, setting up powerful triggers to send emails based on specific visitor activities, and customizing customer journeys with personalized messages that will exceed the expectations of potential and existing customers. Tracking detailed reports on website activity and ROI performance are also included to help measure the effectiveness of campaigns.
Essentially, WordPress marketing automation allows businesses to automate mundane operations while improving their overall marketing performance by utilizing better resources available at their disposal--all while keeping costs low.
How do I automate my posts?
Tired of posting manually on multiple channels? Automation is the key to saving yourself time and energy. Automations make it easy to share your content across multiple social networks with just one click.
Automating posts allow you to schedule posts in advance so they're always ready on time. If you'd like, you can even automate the whole thing.
Automation is a great way to reach more people quickly by automatically sharing content from different platforms. It's easy to connect all your social media accounts (e.g., Instagram, Twitter and Facebook) and schedule posts from there. You can finally regain control of your life and return to what you love most: creating great content!
Statistics
- While they're doing that, their competition is figuring out how to get more out of the 99.99% of the market that's still out there. (hubspot.com)
- Companies that implement this kind of lead scoring enjoy 28% better sales productivity and 33% higher revenue growth than companies without lead scoring (MarTech Alliance). (marketo.com)
- Not only does this weed out guests who might not be 100% committed but it also gives you all the info you might need at a later date." (buzzsprout.com)
- Marketing automation is one of the fastest-growing technologies out there, according to Forrester's Marketing Automation Technology Forecast, 2017 to 2023. (marketo.com)
- It can help reduce administrative overheads to savings of 3.4% on average, with most companies saving between 1.5% and 5.2% (Lido). (marketo.com)
External Links
How To
How do I set-up and configure my content market automation workflows?
Automation workflows can be described as a series of triggered actions that are designed to increase efficiency while optimizing content marketing. This type of workflow allows for multiple tasks to be accomplished quickly and efficiently. Automation workflows are great for managing any content marketing campaign. But they can also be very useful when done correctly.
It takes careful planning and strategizing to set up an automated workflow. Once you have decided on the task objectives and timeline, start by researching all the necessary steps to take from beginning to end in order to complete those tasks successfully. Then, create a step-by step process that includes clear milestones at each stage. Each milestone should be used to check where you are in your campaign and what is needed.
Once your workflow is mapped out into individual steps, it's time to configure them accordingly so that your automation process works seamlessly between each step. This can be done by creating emails marketing messages, scheduling automated tweets or posts, setting up notifications for each milestone, sending user feedback notifications and creating performance-tracking metrics for all campaign tasks. Make sure everything is set correctly before going live in order to avoid any issues down the line that may impact deadlines or other goals associated with the project.
An effective management approach is crucial to ensure that the automation workflow runs smoothly. You must monitor progress and make adjustments depending on the results. Pay attention to customer responses and adapt accordingly. Reward good performers and keep future campaigns in mind. Be ready for unexpected changes, pivots and emergency plans if things don't go as planned. All of the activities involved in managing an automation workflow will help to ensure it's success throughout its lifespan.