Ann Handley, digital marketing pioneer and Wall Street Journal bestseller, is one of the top keynote speakers in the world. She inspires 25,000 marketeers each year to abandon marketing mediocrity.
She is the Chief Content Officer of MarketingProfs, a leading training and education company that provides strategic and tactical marketing know-how through a wide range of online media. She writes a monthly article for Entrepreneur magazine, and is part of LinkedIn's influencer program.
Her blog, A n n a r c h y, is a Top 20 blog in the Advertising Age Power 150. She has also written for American Express OPEN Forums, Mashables, and Huffington Post.
Create Remarkable Content that Will Attract Customers to Your Business
The goal of any marketing campaign is to produce great stuff that will lure your potential customers to you and turn them into paying clients. The content you create is vital to your marketing success. Create blogs, webinars or ebooks that are customer-focused and authentic.
Then you must do it so that your audience wants to share with their network of family and friends the great stuff they have read. This is why she's become an expert at writing that adds value to your readers, not just buzzwords.
She wrote a best seller on creating amazing content titled Content Rules. How to Create Killer blogs, podcasts, videos, Ebooks, Webinars, and More That Engage Customers, Ignite Your Businesses. Ann will teach you how to craft exceptional content for your company using her tried-and true principles and techniques.
You Can Tell Stories that Connect with Your Soul - Content with Soul
Ann Handley had a desire to become a writer since she was a little girl. She wrote her very first story at the age of eight and delivered it in her neighbourhood's mailbox. After she did this, her penpals also began to have new lives and write stories.
Today, she is the Chief Content Officer of MarketingProfs, and the author of a best-selling book on content marketing. She is a marketing expert who teaches other marketers how to make their content work for them. She has over 420,000 Twitter followers.
Her latest book Content Rules: Create killer blogs, podcasts videos ebooks and webinars to engage customers and ignite business (Wiley 2011,) is a best seller in the Marketing category. She is an active speaker at MarketingProfs B2B Marketing Forums as well as Content World.
She has been working in digital marketing for more than 11 years. Her background includes managing one of the earliest sources of interactive marketing commentary and news. She currently lives in Massachusetts, near Boston. Her husband and two kids are also there.
Ann is a passionate writer and speaker. She also enjoys reading, traveling, learning and surfing the web. She enjoys writing about her travels, her favorite topics of social media and content-marketing, and her adventures.
FAQ
How do I automate my posts?
Tired of manually posting on multiple channels and not getting any results? Automation is the key to saving yourself time and energy. Automations make it easy to share your content across multiple social networks with just one click.
Automating your posts allows you the ability to schedule posts in advance, so they are always ready when you need them. You can choose which networks you want the post to go out on or automate the whole process, if needed.
Automation allows you to reach more people in less time by automatically posting content on multiple platforms. It's simple! Simply connect all of your social accounts such as Instagram, Twitter Facebook, LinkedIn and Facebook and begin scheduling posts. Take back control of your time, and you can get back to what matters most - creating great content!
Do you have WordPress marketing automation?
WordPress marketing automation is an automated process that lets marketers create and manage their WordPress website content or campaigns. It is designed for developers, marketers, and even non-tech users to create complex tasks quickly.
It works by setting up triggers and creating workflows that are triggered whenever someone performs a certain action such as visiting a page, opening an email, etc. This automation system can also help you update pages, schedule posts on social media, and send emails.
With WordPress marketing automation, it's possible to send personalized messages based on user behavior and interests. This helps to rationalize marketing efforts across channels.
Similarly, you can track the success of your campaigns with detailed analytics reports that show which sources the lead came from so you can focus more effort on the most fruitful paths for growth.
Marketers can instead focus on improving customer experience and not worrying about mundane processes such as website updates or email management flow.
This integration allows for faster conversions because customers no longer have to wait long before receiving a response from your marketing team.
WordPress marketing automation provides small businesses with the power to identify leads more quickly, significantly lowering the cost per acquisition, and providing valuable insights into how campaigns are performing in real-time.
Last but not least, using this automated platform eliminates human error and profit losses because it operates according to preconfigured rules you set up in advance within its back-end system settings.
Can you automate with SQL?
SQL can automate business processes at any size, no matter how small or complex, and it does so regardless of its complexity. It eliminates the need to manually enter data or search in tables.
SQL can be used to quickly traverse through thousands or hundreds records in a data base table by using one command. You can also quickly transform data into colorful graphical visualizations that are easier for everyone to understand.
SQL allows you to unlock crucial insights about customers, products, and activities by running powerful queries over structured datasets. These insights allow you to improve accuracy and reduce time spent on mundane tasks.
You can also set up automatic reports that will automatically refresh. This ensures that no one is missing a single detail. This saves valuable time and allows you to spend your time outside the office. SQL excels at delivering the best of both worlds, whether it's efficient tracking across departments or simplifying the way teams communicate their critical findings.
SQL is also great at automating complicated calculations and data manipulation. SQL can be used to automate processes that generate reports, send notifications, and trigger other processes depending on specific conditions. This simplifies workflows while ensuring that everyone is always up-to-date.
SQL can also help automate marketing activities like website analytics and email campaigns. You can use SQL to create automated campaigns that target specific customer segments or track the performance of your website in real time.
What are the most important benefits of WordPress marketing automation
WordPress marketing automation brings many benefits to businesses. Automation automates mundane tasks such as segmentation and data analysis, which can save you time and money. Automating repetitive tasks like data analysis and segmentation can help businesses create personalized content that will increase customer engagement, improve conversion rates, and ultimately lead to increased sales. It allows marketers to monitor detailed reports on website activity and ROI performance, which can be used to evaluate the effectiveness of campaigns.
WordPress marketing automation allows businesses to set up powerful triggers for sending emails based upon specific visitor activity and personalize customer journeys with customized messages. This helps businesses build relationships with customers and increase customer loyalty. Automation also allows for more efficient communication between teams, which can help improve collaboration and productivity.
WordPress marketing automation allows businesses to stay ahead by offering automated insights into customer behavior. This allows marketers to make informed decisions about their campaigns and quickly adjust strategies to meet changing customer needs. Automation also helps businesses keep up with the latest digital marketing trends and technologies, such as artificial intelligence (AI) and machine learning (ML). By leveraging these tools, businesses can create more effective campaigns and better target their audiences.
Statistics
- Automator can probably replace 15% or more of your existing plugins. (automatorplugin.com)
- Companies that implement this kind of lead scoring enjoy 28% better sales productivity and 33% higher revenue growth than companies without lead scoring (MarTech Alliance). (marketo.com)
- Even if your database is currently filled with quality leads, how effective will your marketing automation be when you've either converted all those leads into customers or when your database begins decaying by ~22.5%/year? (hubspot.com)
- The stats speak for themselves: Marketing automation technology is expected to show a 14% compounded annual growth rate (CAGR) over the next five years. (marketo.com)
- You can use our Constant Contact coupon code to get 20% off your monthly plan. (wpbeginner.com)
External Links
How To
How do I use automation in my content marketing?
Automated personalized is a process that uses data-driven insight and automated technology in order to tailor content for different personas. This allows you build personalized marketing experiences based upon how each person interacts. Automation can be used for increasing the relevance of your message using segmentation and targeting strategies.
Your audience's preferences and needs will help you tailor your content so that it is more engaging. Automating tasks also allows you to focus on more important tasks such as creating high-quality content and strategizing how to reach the desired audience.
Segmentation is the key to personalization. It allows you to break down your audience into smaller segments so that you can target them better. This can be automated using past behavior patterns to create segments that are based on language and interests. You can then craft messages specific to each group. This makes it easier than simply blasting one message across all of the platforms.
Targeting works alongside segmentation. Once your audience has been divided, it is time to get messaging just right by landing targeted offers or ads at the ideal times. Targeting pages or channels in an email campaign could be done by placing banners at micro-targeted locations. Data intelligence can help you go beyond traditional methods like direct mail or cold calling to find potential leads.
Finally comes optimization - this enables marketers to make minor tweaks during ongoing campaigns in order to produce better results as conditions change over time; further personalizing messages for customers based on their actions. Businesses now have powerful tools to ensure customers receive customized messages. This includes analyzing past campaigns and making real-time adjustments.
To summarize: automated personalization simplifies content marketing efforts by giving brands an automated way to segment audiences quickly and optimize engagement through real-time adjustments powered by data analytics.