Ann Handley has been a pioneer in digital marketing for over 20 years. She is also a Wall Street Journal best seller and one of world's leading keynote speakers. She inspires 25,000 marketers each year to shed marketing mediocrity and ignite real business results through the power of content, social media, storytelling, and other digital tools.
She is the Chief Content Officer of MarketingProfs, a leading training and education company that provides strategic and tactical marketing know-how through a wide range of online media. She writes a monthly article for Entrepreneur magazine, and is part of LinkedIn's influencer program.
Her blog, A N N A R c H Y is in the Top 20 of Advertising Age Power 150. She also contributes to American Express OPEN Forum and Mashable.
Create a remarkable content that will draw customers to your business
The goal of any marketing campaign is to produce great stuff that will lure your potential customers to you and turn them into paying clients. This is why creating content that is compelling, authentic and customer-focused is essential to your success.
Then you must do it so that your audience wants to share with their network of family and friends the great stuff they have read. This is why she's become an expert at writing that adds value to your readers, not just buzzwords.
She's also written a book about creating great content. It's called Content Rules, How to Create Killer Blogging, Podcasts Videos, Ebooks and webinars (and more) that Engage Customers and Ignite Business. In this session, Ann will show you how to use her tried-and-true principles and tactics to craft extraordinary content for your business.
It's all about connecting with your soul: the Art of storytelling that connects
As a child, Ann Handley wanted to be a writer. She wrote her first story when she was 8 years old and delivered it to the mail box in her neighborhood. After that, she started writing to pen pals and invented new lives for them, too.
She is Chief Content Officer at MarketingProfs today, and she has written a bestseller on content marketing. She teaches marketers from around the world to make their own content work.
Her book Content Rules: How To Create Killer Blogs, Podcasts, Videos, Ebooks, and Webinars That Engage Customers And Ignite Your Businesses (Wiley, 2011, is a Bestseller in the Marketing Category. She is a regular speaker at the MarketingProfs B2B Marketing Forum and Content World.
She has been working in digital marketing for more than 11 years. Her background includes managing one of the earliest sources of interactive marketing commentary and news. She lives with her family near Boston, Massachusetts.
Ann spends her time reading, learning, traveling and surfing the Internet when she is not writing or speaking. Ann loves to write, both about her own adventures and on her favorite subjects - content marketing and social media.
FAQ
What example is there of marketing automation?
Marketing automation is technology that allows companies to automate manual marketing processes, such as answering customer emails and collecting data from websites. It also makes it possible to manage multiple digital campaigns. It can automatically send emails based on customer behavior, segment customers into different groups, and even create new contacts when someone signs up for a newsletter. Marketing automation makes it easier to focus on what is important, which is reaching out to customers. It makes it easy to manage multiple campaigns simultaneously and automates repetitive tasks, which can help increase efficiency.
One example of marketing automation involves using an automated email program to nurture leads. This campaign involves sending out a series emails to prospects over time. The emails are personalized to each person and can include content like product information, case study and discounts. Automated email marketing allows you to monitor customer behavior and customize your messages accordingly. You can reach more customers quickly with automated email campaigns.
Another example is social media automation. This involves posting content and scheduling it across multiple social channels to reach a wider audience. Hootsuite and Buffer are automation tools that can help you manage accounts, schedule posts ahead of time, track performance, and monitor your campaigns. Social media automation helps save time by allowing you to post content at the most optimal times for maximum engagement. It also helps you reach more people in fewer clicks.
Marketing automation can also help create customized customer experiences. HubSpot Automation and Pardot let you segment your customers based their behavior or preferences. This allows you to customize your messages and content according to each group, creating a more personal experience for each customer. Automation also helps you track customer activity and engagement so that you can better understand their needs and preferences.
Overall, marketing automation is a powerful tool that can help businesses save time and increase efficiency. It can be used to automate manual tasks as well as nurture leads, manage social accounts, and create personalized customer experiences.
Marketing automation can give businesses a competitive edge by giving them a competitive advantage. Automation can streamline processes, cut costs, and improve efficiency. Automation allows businesses to reach more customers quickly by automating repetitive tasks, cross-posting content across multiple platforms, and helping them reach more customers. It allows companies to personalize customer experiences by segmenting customers and tailoring messages accordingly. Marketing automation can be a powerful tool to help businesses save time, increase efficiency, and maximize profits.
Is marketing automation a skill?
Marketing automation goes beyond being a tool. Marketing automation is a skill. It requires planning, precision, industry trends and analytics knowledge, along with the ability and creativity to use your tactics outside the box.
It can make all the difference in whether your campaigns are successful or not. Each recipient will respond to emails that are tailored to suit their preferences, needs, and behaviors.
Tracking performance metrics, analyzing data points, and targeting the right audience at just the right time are all essential components of marketing automation - applied both properly and carelessly can lead to mutually exclusive outcomes.
Marketing automation is an actual skill. It takes effort, focus and time to make it work as you wish.
Is marketing automation the future?
Marketing automation involves the use software and technology to automate, automate, or measure marketing tasks. It allows you to save time and make more personal engagements. In essence, it helps marketers save time, energy, and money by automating mundane activities such as segmentation, testing and personalizing campaigns, tracking website visits and behavior, managing customer engagements across channels, etc.
Marketing automation's future lies in its ability simplify and understand customer journeys. Marketers will be able track customers' journeys across channels by tapping into richer data sources like social media platforms and connected devices to create personalized experiences that engage with customers at every touchpoint. This will allow them to create highly targeted strategies that are both agile and highly targeted.
Artificial intelligence (AI), which is used to automate marketing decisions, will also help make campaigns more efficient. AI-powered bots can handle repetitive tasks like answering customer FAQs or scheduling email appointments. Marketers can then focus on the more complex tasks that require human intelligence such as refining the content strategy, understanding customer sentiments on specific products, and other important tasks.
Finally, automation will continue to grow in popularity in 2021 due to the increased acceptance of automation tools in marketing by smaller companies and advances in predictive analysis technologies that allow for insights to be generated from marketing data.
In conclusion, marketing automation is an invaluable tool that can help businesses succeed in today's competitive market. With the right tools, businesses can save money and provide personalized customer service. Businesses can increase customer satisfaction and response rates by leveraging customer segmentation. As technology continues to evolve, marketing automation will become increasingly important in helping businesses stay competitive and succeed in the future.
What are the benefits of WordPress marketing automation?
WordPress marketing automation has many benefits for businesses. Automating repetitive tasks like data analysis and segmentation can help you save time and money. Businesses can also automate content creation, which can increase customer engagement and improve conversion rates. To measure campaign effectiveness over time, marketers can also track website activity and ROI performance.
WordPress marketing automation allows businesses to set up powerful triggers for sending emails based upon specific visitor activity and personalize customer journeys with customized messages. This helps businesses build relationships with customers and increase customer loyalty. Automation can facilitate better communication between teams, which can increase productivity and collaboration.
WordPress marketing automation allows businesses to stay ahead by offering automated insights into customer behavior. This allows marketers and other stakeholders to make informed decisions regarding their campaigns, adjust strategies as needed to meet customer changing needs, and makes it easier for them to take action. Automation also helps businesses keep up with the latest digital marketing trends and technologies, such as artificial intelligence (AI) and machine learning (ML). These tools allow businesses to target more people and create more effective campaigns.
Statistics
- Automator can probably replace 15% or more of your existing plugins. (automatorplugin.com)
- Not only does this weed out guests who might not be 100% committed but it also gives you all the info you might need at a later date." (buzzsprout.com)
- It can help reduce administrative overheads to savings of 3.4% on average, with most companies saving between 1.5% and 5.2% (Lido). (marketo.com)
- The highest growth for “through-channel marketing automation” platforms will reach 25% annually, with “lead-to-revenue automation” platforms at 19.4%. (marketo.com)
- Companies that implement this kind of lead scoring enjoy 28% better sales productivity and 33% higher revenue growth than companies without lead scoring (MarTech Alliance). (marketo.com)
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How To
How can I use automation to personalize my content-marketing efforts?
Automated personalization uses data-driven insights to create personalized content that is tailored for specific personas, interests and behaviors. This allows for personalized marketing experiences that reflect how each person interacts and responds to your brand. Automation can increase the relevancy and effectiveness of your message via segmentation targeting, optimization strategies, and targeting.
If you can tailor your content to specific audiences' needs and preferences, your brand will be more successful in engaging them. Automating processes allows you to spend more time on the bigger picture tasks, like creating quality content or strategizing for better reaching your target audiences.
Segmentation helps personalization get off the ground. By breaking down your audience in smaller segments, you can better target them. Segmentation can be automated by analyzing past campaigns and generating segments based on language, interest, demographics, purchase history, and so forth. You can then create messages that are tailored to each group, rather than just blasting the same message across all platforms.
Targeting works together with segmentation. Now it's time get the messaging right. By landing relevant offers or ads at the perfect times, you can target your audience. This could mean targeting specific pages or channels within an email campaign or placing banners in various micro-targeted locations - leveraging data intelligence helps transcend age-old methods of finding potential leads like cold calling or direct mail campaigns.
Optimization is the final step. This allows marketers to make small adjustments to ongoing campaigns to achieve better results. Customers can also be personalized messages based on their actions. Businesses can now access powerful tools to make sure customers get customized messages by analyzing past campaigns, as well as making adjustments in real time.
Automated Personalization helps brands segment audiences quickly and optimize engagement via real-time adjustments powered through data analytics.