Ann Handley is an innovator in digital marketing, a Wall Street Journal Best-Selling Author, and one the world's most sought after keynote speakers. She inspires more than 25,000 marketers every year to ditch marketing mediocrity, ignite real business results, and use the power of social media, storytelling and other digital tools.
She is the Chief Content Officer of MarketingProfs, a leading training and education company that provides strategic and tactical marketing know-how through a wide range of online media. She is a contributor to Entrepreneur magazine.
Her blog, Annarchy, is a Top 20 Blog in Advertising Age Power 150. She has also written for American Express OPEN Forums, Mashables, and Huffington Post.
Creating Remarkable Content That Will Draw Customers to You
Your goal in any marketing campaign should be to produce amazing content that will bring your potential customers towards you and make them paying clients. Content is crucial to your success. You must create blog posts, podcasts and webinars that are authentic, compelling and remarkable.
It's important to write in a manner that makes your audience want their friends and families to read it. It's because of this that she is an expert on writing content for audiences, and not just using buzzwords.
She has written a bestseller on how to create amazing content, called Content Rules: Create Killer Videos, Podcasts and Ebooks (and More), that engage customers and ignite your business. Ann will demonstrate how to create extraordinary content using her tried and true principles and tactics.
Content with Soul: The Art of Telling Stories That Connect
Ann Handley dreamed of becoming a writer as a young child. She wrote her very first story at the age of eight and delivered it in her neighbourhood's mailbox. She then began writing to penpals, creating new stories for them.
Today, she is the Chief Content Officer of MarketingProfs, and the author of a best-selling book on content marketing. She teaches marketing professionals around the globe how to make content work. She also has more than 420,00 followers on Twitter.
Her latest book, Content Rules, How to Create Killer Blogs and Podcasts, Videos, eBooks and Webinars that Engage Customers and Ignite Your Business (Wiley 2011), is one of the bestsellers in Marketing. She is an active speaker at MarketingProfs B2B Marketing Forums as well as Content World.
She has worked in the digital marketing field for over 11 years, and her background includes running one of the first sources of interactive marketing news and commentary. She now lives near Boston Massachusetts with husband and her two children.
Ann loves to spend time with her family and read, travel, learn, and surf the internet. Ann loves to write, both about her own adventures and on her favorite subjects - content marketing and social media.
FAQ
What is marketing automation?
Marketing automation allows businesses to automate manual processes like answering customer emails, collecting data on your website, and managing multiple campaigns. It can automatically send out emails based on customer behavior and segment customers into different groups. You can even create new contacts by signing up for a newsletter. Marketing automation makes it easier to focus on what is important, which is reaching out to customers. It makes it easy to manage multiple campaigns simultaneously and automates repetitive tasks, which can help increase efficiency.
An automated email campaign is one example of marketing automation. This campaign involves sending out a series emails to prospects over time. The emails are tailored to the individual and can include content such as product information, case studies, and discounts. Automated mail campaigns let you track customer behavior and adapt your messages accordingly. You can reach more customers quickly with automated email campaigns.
Another example for marketing automation is the use of social media management. This allows you to schedule posts across multiple social media networks in order to reach a wider audience. Hootsuite and Buffer both offer automation tools to help you manage your accounts, schedule posts beforehand, and track your campaigns' performance. Social media automation can save you time by allowing content to be posted at the most engaging times. It allows you to reach more people in less time.
Marketing automation can also create personalized customer experiences. HubSpot Automation and Pardot let you segment your customers based their behavior or preferences. This allows you to tailor your messages and content for each group, creating a more personalized experience for each customer. Automating customer engagement and activity allows you to better understand your customers' needs and preferences.
Overall, marketing automation is a powerful tool that can help businesses save time and increase efficiency. It can be used to automate manual tasks, nurture leads, manage social media accounts, and create personalized customer experiences.
Businesses can get a competitive advantage in the market by leveraging marketing automation. Automation improves efficiency, reduces costs, and streamlines processes. Automating repetitive tasks and cross-posting information across multiple platforms allows businesses to reach more clients in a shorter time. Businesses can create customized customer experiences by segmenting customers in different groups and tailoring messages accordingly. Marketing automation can be a powerful tool to help businesses save time, increase efficiency, and maximize profits.
Can you automate with SQL?
SQL can automate business processes at any size, no matter how small or complex, and it does so regardless of its complexity. You can automate manual tasks like manually entering data and searching tables.
Using SQL, you can quickly iterate through hundreds or thousands of records in a database table with a single command. You can also transform data into easily understood graphical visualizations.
SQL can be used to gain crucial insight about customers, products and activities. You can also increase your accuracy and reduce the time you spend on repetitive tasks with these insights.
Automated reports can also be set up and scheduled to automatically refresh, so everyone is on the same page. It saves time that would otherwise be needed to travel outside of the office. So whether it's efficiently tracking processes across departments or simplifying how teams communicate critical findings, SQL does it all.
SQL is great for automating complex calculations or data manipulation tasks. SQL can be used to automate processes that generate reports, send notifications, and trigger other processes depending on specific conditions. This allows for streamlined workflows and ensures everyone is up to date with the latest information.
SQL can also be used to automate marketing activities like email campaigns and website analytics. SQL can be used for automated marketing campaigns to target certain customer segments, or to track the performance and changes of your website in real-time.
What is WordPress marketing automation?
WordPress marketing automation enables you to automate, streamline, and efficiently manage all your online content and communications. Automated tasks can be executed efficiently without being too time-consuming or tedious.
Automation helps businesses save time and ensure consistent brand promotion across multiple channels. It also allows for customer engagement in real-time. Automation also simplifies complex tasks such as data analysis and segmentation so that marketers can focus on creating strategies based on accurate insights rather than looking through huge amounts of data manually.
WordPress marketing automation features include the ability to create automated lead nurturing workflows and set up powerful triggers that send emails based upon specific visitor activity. Customers can also be customized with customized messages that exceed their expectations. In order to track the effectiveness and performance of campaigns, you will also find detailed reports about website traffic and ROI.
WordPress marketing automation lets businesses automate repetitive tasks while increasing their marketing performance through better marketing resources. All this while keeping costs low.
What is SEO automation?
Automation in SEO is the application of technology to automate marketing-related tasks. Automation helps reduce time, costs, and improve the efficiency of execution. Automation can help streamline SEO activities such as content creation, keyword research, link building, SEO recommendations, reporting, and much more. Automated SEO solutions offer data-driven analysis to identify high-value opportunities that are otherwise hard to uncover using traditional search engine optimization methods.
Nowadays, almost everything related to SEO can be automated. This includes everything from optimizing your content to improve search engine rankings to monitoring competitor's websites and gaining insights into their performance.
Automation works in the background so teams can focus on strategic initiatives and not get bogged down in manual tasks. Automation is a great way to increase ROI and save valuable resources by delivering rapid improvements across multiple metrics.
It allows you to stay on top of all the changes that take place in search engines. This ensures your website remains relevant in an ever-changing digital landscape.
Automation can also help you create and distribute content more efficiently. Automated SEO tools enable you to quickly create keyword-rich content tailored to your audience. Automated SEO tools can also be used to schedule and publish content via various channels, such as blogs and social media. This helps ensure that your content reaches a wider audience and gets more visibility in search engine results pages (SERPs ).
Statistics
- Even if your database is currently filled with quality leads, how effective will your marketing automation be when you've either converted all those leads into customers or when your database begins decaying by ~22.5%/year? (hubspot.com)
- You can use our Constant Contact coupon code to get 20% off your monthly plan. (wpbeginner.com)
- It can help reduce administrative overheads to savings of 3.4% on average, with most companies saving between 1.5% and 5.2% (Lido). (marketo.com)
- Marketing automation is one of the fastest-growing technologies out there, according to Forrester's Marketing Automation Technology Forecast, 2017 to 2023. (marketo.com)
- While they're doing that, their competition is figuring out how to get more out of the 99.99% of the market that's still out there. (hubspot.com)
External Links
How To
How can I determine the effectiveness of my content-marketing automation efforts?
Asking the right questions is key to content marketing automation success. What's working? What isn't working? How can I reach my audience better? An analysis of metrics such as conversion rates, engagement, social shares, lead generation, and social media will help you determine the effectiveness your campaigns.
To identify trends and patterns in data, you can get insight into which strategies are most effective at driving results. You can now focus your efforts on optimizing automation for maximum impact and efficiency.
Beyond measuring tangible results, ask customers to tell you what they value about your content experience. You can get feedback directly from your customers to ensure that your campaigns deliver meaningful messages and drive measurable results.
Summary: To assess the effectiveness of content marketing automation efforts, you need to do a combination of qualitative and quantitative analysis. Are you communicating the right message? Are people clicking on or opening the link? Are your investments generating a positive return? You need to understand the definition of success so that you can adjust your course quickly if necessary. It's all about measuring performance and getting the most from every campaign.
Once you've established what success looks like it is time to optimize your content marketing automation efforts. You can test different strategies to determine which ones work best for you. You can experiment with different content types, such as infographics and podcasts. To determine which content resonates most with your audience, you can test different distribution frequencies and timings. Your results will improve the more you experiment.