Michael Brenner is a global keynote speaker and author of the bestselling book, The Content Formula. A former VP at SAP and Newscred, he now works with brands to help them improve their sales and marketing strategies to deliver customer value and business impact.
Michael is the CEO of Marketing Insider Group, a company that specializes in helping companies grow through data-driven marketing and social media campaigns. His work was featured in publications including The Guardian magazine, Forbes and Entrepreneur.
Mike's passion and commitment to leadership and culture has resulted in an impactful growth of organizations both large and little. He has championed the customer-centric approach in organizations from SAP and Nielsen, to small startups. His work inspired profound change.
He believes the secret of success is empathy, a seemingly counterintuitive concept. To this end, he is always happy to share with others his own experiences in order to motivate and inspire them.
His expertise is in content and buyer insight. He has worked with brands such as Capital One and Microsoft, helping them to better understand their audience. He is a resource that organizations of any size and shape can turn to when they want to improve the results in marketing, customer service and sales.
Professor of International Relations, University of Pittsburgh. Senior Scholar at Center for Transatlantic Relations, SAIS, Johns Hopkins, Washington, DC. Contributor on research and consulting projects relating to Euro-American security, economic, and political issues. He is an author or editor of many books published by Cambridge University Press and Harvard University. (Nuclear Power and Non-Proliferation, The Politics of International Monetary Reform) and has dozens of publications in major American and European journals.
He is a guest lecturer at a number of universities and institutions around the globe, including Georgetown University. Sorbonne University. He also contributes regularly to the New York Times and Washington Post.
In November 2015, he was presented with the Federal Order of Merit of the Federal Republic of Germany by German Justice Minister Heiko Maas. Maas praised him as an important bridge builder for Germany and Jews, Europe, the US and Islam.
The Order of Merit is a recognition of the outstanding contributions made by Brenner to his scholarly and cultural work and to the promotion of the cooperation between Jews, other citizens and the government. Maas also called Brenner a guardian of Jewish history and an important supporter of Jewish life in Germany and internationally.
He served on the advisory board of many other institutions, including the American Academy for Jewish Research, the Leo Baeck Institute in Munich, and numerous others. He is co-editor and author of four volumes of German-Jewish History, Modern Times.
FAQ
How do I automate my posts?
Are you tired of posting manually to multiple channels? Automation is the key for saving time and energy. Automations make it easy to share your content across multiple social networks with just one click.
Automating posts allows you to schedule posts ahead of time so that they are always available on time. You can set the networks that the post is sent to, and automate the entire process, if you wish.
Automation makes it easier to reach more people with fewer clicks. It automatically crosses-posts content from one platform onto another. It's simple! Simply connect all of your social accounts such as Instagram, Twitter Facebook, LinkedIn and Facebook and begin scheduling posts. You can finally regain control of your life and return to what you love most: creating great content!
What are the benefits of WordPress marketing automation?
WordPress marketing automation can bring many benefits to businesses. It helps to save time and money by automating mundane tasks, such as data analysis and segmentation. Automating repetitive tasks like data analysis and segmentation can help businesses create personalized content that will increase customer engagement, improve conversion rates, and ultimately lead to increased sales. It provides detailed reports that marketers can use to analyze website activity, ROI performance and other metrics to help them evaluate the effectiveness over time.
WordPress marketing automation allows businesses to set up powerful triggers for sending emails based upon specific visitor activity and personalize customer journeys with customized messages. This helps businesses develop customer relationships and build customer loyalty. Automation also allows for more efficient communication between teams, which can help improve collaboration and productivity.
WordPress marketing automation provides automated insights and data about customer behavior to help businesses stay ahead of the competition. This allows marketers the ability to make informed decisions and adapt their strategies to suit changing customer needs. Businesses also benefit from automation in keeping up to date with the latest digital marketing technologies and trends, such as AI (artificial intelligence) and machine-learning (ML). These tools allow businesses to target more people and create more effective campaigns.
Marketing automation is a skill?
Marketing automation is not just a tool. It is a skill. It requires precision and planning, understanding of industry trends, analytics and the ability to be creative with your strategies.
The difference between success and failure is knowing where and when to send campaigns. Emails that resonate with recipients must be tailored to their interests, preferences, and behavior.
Tracking performance metrics and analysing data points are important components of marketing automation. However, improperly applied can lead to mutually contradictory outcomes.
That's why it's important to treat marketing automation like an actual skill - it takes time, focus, and effort to make it work the way you want it to work!
Statistics
- Companies that implement this kind of lead scoring enjoy 28% better sales productivity and 33% higher revenue growth than companies without lead scoring (MarTech Alliance). (marketo.com)
- While they're doing that, their competition is figuring out how to get more out of the 99.99% of the market that's still out there. (hubspot.com)
- Even if your database is currently filled with quality leads, how effective will your marketing automation be when you've either converted all those leads into customers or when your database begins decaying by ~22.5%/year? (hubspot.com)
- The stats speak for themselves: Marketing automation technology is expected to show a 14% compounded annual growth rate (CAGR) over the next five years. (marketo.com)
- Marketing automation is one of the fastest-growing technologies out there, according to Forrester's Marketing Automation Technology Forecast, 2017 to 2023. (marketo.com)
External Links
How To
How do I measure effectiveness of my content market automation efforts?
The key to success in content marketing automation lies in asking the right questions. What is working? What's working? How can I reach my audience better? An analysis of metrics such as conversion rates, engagement, social shares, lead generation, and social media will help you determine the effectiveness your campaigns.
By digging into the data to identify patterns and trends, you can gain insights into what tactics are best at driving results. This information will enable you to focus on optimizing the automation process to maximize efficiency and impact.
Beyond measuring tangible results, ask customers to tell you what they value about your content experience. Listening to your customers directly will ensure that you are sending meaningful messages that result in measurable outcomes.
Summarizing, to assess the effectiveness and efficiency of your content marketing automation efforts requires both quantitative and qualitative analysis. Are you sending the right message? Are people clicking on or opening the link? Is your organization seeing a positive return on investment? So you know what success looks and can quickly adjust your course if necessary.
Once you've identified the success criteria, it's time for optimization of your content marketing automation efforts. This means testing different strategies and tactics to see which ones are most effective for driving results. Try out different types and formats of content, such videos, infographics and podcasts. You can also test out different timing and frequency of distribution to determine what resonates best with your audience. You will get better results if you do more experiments.