Ann Handley was a pioneer of digital marketing. She's also a Wall Street Journal bestselling author and one world-renowned keynote speaker. She inspires over 25,000 marketing professionals each year to shun mediocrity in marketing and achieve real business success through content, social networking, storytelling, etc.
She is the Chief Marketing Officer of MarketingProfs. MarketingProfs has been a leader of training and educational companies for over 20 years. They provide strategic and tactics marketing know-how via a variety of online platforms. She is a contributor to Entrepreneur magazine.
Her blog, A N N A R c H Y is in the Top 20 of Advertising Age Power 150. She also writes for American Express OPEN Forum, Mashable, and the Huffington Post.
Create a remarkable content that will draw customers to your business
Any marketing campaign should aim to produce content that will draw potential customers to your business and convert them to paying clients. That's why content is so critical to your success: You need to create blogs, podcasts, webinars, ebooks, and other web content that is customer-focused, authentic, compelling, and remarkable.
You need to make sure that your audience will want to spread the word about what you have written to their friends and family. Because of that, she has become a leading authority in writing to provide value for your audience and not just a bunch of buzzwords.
She is the author of a best-selling guide on creating incredible content entitled Content Rules: How To Create Killer Podcasts, Videos Ebooks and Webinars That Engage Your Customers and Ignite your Business. Ann will share with you her tried-and tested principles and strategies to help create exceptional content for your business.
It's all about connecting with your soul: the Art of storytelling that connects
Ann Handley dreamed of becoming a writer as a young child. She wrote her first story when she was 8 years old and delivered it to the mail box in her neighborhood. After she did this, her penpals also began to have new lives and write stories.
She is now the Chief content officer of MarketingProfs.com and the author a best selling book on the subject of content marketing. She is a marketing expert who teaches other marketers how to make their content work for them. She has over 420,000 Twitter followers.
Her latest book, Content Rules, How to Create Killer Blogs and Podcasts, Videos, eBooks and Webinars that Engage Customers and Ignite Your Business (Wiley 2011), is one of the bestsellers in Marketing. She is a regular speaker at the MarketingProfs B2B Marketing Forum and Content World.
She has worked in the digital marketing field for over 11 years, and her background includes running one of the first sources of interactive marketing news and commentary. She now resides near Boston, Massachusetts with her husband and two children.
Ann is a passionate writer and speaker. She also enjoys reading, traveling, learning and surfing the web. She loves to share her experiences and her favorite topics, social media marketing and content marketing.
FAQ
Can WordPress offer marketing automation?
WordPress marketing automation is an automated process that lets marketers create and manage their WordPress website content or campaigns. It's intended to aid developers, marketers and non-technical users to simultaneously create, execute, and track complex tasks.
It works by setting up triggers and creating workflows that are triggered whenever someone performs a certain action such as visiting a page, opening an email, etc. This automation system is also useful for updating pages, sending out emails, scheduling social media posts, and so on.
WordPress marketing automation lets you send customized messages to users based on their interests and behaviors. Thus rationalizing the marketing efforts across different channels.
Similar results can be obtained with detailed analytics reports, which show the source of each lead. This will allow you to concentrate your efforts on the most profitable growth routes.
This means that marketers can focus on enhancing customer experience rather than worrying about mundane processes like website updates or email management flow.
This integration allows for faster conversions because customers no longer have to wait long before receiving a response from your marketing team.
WordPress marketing automation gives small businesses the ability to identify leads quicker, which greatly reduces acquisition cost. Additionally, it provides valuable insights into campaign impact and performance in real time.
Last but not least, using this automated platform eliminates human error and profit losses because it operates according to preconfigured rules you set up in advance within its back-end system settings.
Which marketing automation software is best?
It can be difficult to find the marketing automation that is right for you. There are so many options, it can be hard to decide which one is the best.
It must be easy to use, save time and money. It should generate leads, increase customer retention, and increase sales with minimum effort.
It should be reliable and easy to use. It must be capable of performing tasks such as email campaigns and segmentation of customers based on their behavior or interests, multi-channel nurturing leads, insightful reporting, intelligent analytics, and understanding customer behavior.
It is important to remember that the software can provide you with clear visibility of customer journeys, as well as give you actionable insight into what triggers customers to buy so that you can design an effective strategy that addresses their needs.
When choosing a marketing automation software, look out for user-friendly features that are supported by data-driven progress monitoring at all stages of customer lifecycles and robust personalization capabilities. You'll know you have a winner when you do!
What are the main types of marketing automation available?
Marketing automation is a powerful tool that allows you to stay connected with customers, optimize marketing activities and make smarter decisions. It can help save time, increase sales, or improve customer satisfaction.
However, there are several types of automated advertising systems. Depending on your budget and business needs, you might consider:
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Overall Automation Platforms - These are comprehensive tools to manage all aspects of your marketing efforts in one place.
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Email Automation Software: This software allows customers to establish relationships by sending personalized emails that are customized to their preferences.
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Lead Management Systems- These systems allow companies to monitor leads from the very beginning until they are converted into paying customers.
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Content Creation Tool - Customize content to suit different audiences. You can also measure effectiveness in realtime.
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Social Media Management Solutions – Streamline all comments, posts, and messages that are associated with social media accounts and put them into one dashboard. This allows you to quickly take action and react.
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Analytics and Reporting Platforms – Keep track of what's successful and what's not so that strategies can be adjusted on an ongoing basis.
Marketing automation also allows you to personalize customer experiences. HubSpot and Pardot enable businesses to segment their customers based on their preferences and behavior. This allows you customize messages and content for each group to create a personalized experience for each client. Automation can also be used to monitor customer activity and engagement, allowing you to better understand their needs.
Overall, marketing automation is a powerful tool that can help businesses save time and increase efficiency. It reduces costs and provides personalized customer experiences. The right automation tools can help businesses gain a competitive edge and reach more clients in a short time. Automating customer activity and engagement can also be used to monitor the progress of strategies so they can be modified as needed. Ultimately, marketing automation is an invaluable tool that can help businesses succeed in today's competitive market.
What is SEO automation?
Automation in SEO refers to the use of technology for automating marketing tasks and processes. It helps save time, reduce costs and make the execution of campaigns more efficient. Automation can help streamline SEO activities such as content creation, keyword research, link building, SEO recommendations, reporting, and much more. Automated SEO solutions use data-driven analysis to identify high value opportunities that would otherwise be difficult to discover using traditional search engines optimization methods.
These days, there's almost nothing related to SEO that can't automatically be done--and that includes everything from monitoring website performance and competitor insights to optimizing your content for better search engine rankings.
Teams can now focus their time on strategic initiatives instead of getting bogged down with manual tasks. Automation allows them to automate in the background. Automation allows for rapid improvements in a broad range of metrics that maximize ROI while reducing costs.
It also allows you to keep up with the changes occurring across search engines. This will ensure that your website remains competitive in a constantly changing digital landscape.
Automation can also assist you in creating and distributing content more efficiently. Automated SEO tools enable you to quickly create keyword-rich content tailored to your audience. Automated SEO tools allow you to quickly schedule and publish content through various channels including blogs and websites. This makes it easier to share your content with a wider audience, and helps you rank higher in search engine results (SERPs).
Statistics
- The highest growth for “through-channel marketing automation” platforms will reach 25% annually, with “lead-to-revenue automation” platforms at 19.4%. (marketo.com)
- You can use our Constant Contact coupon code to get 20% off your monthly plan. (wpbeginner.com)
- Automator can probably replace 15% or more of your existing plugins. (automatorplugin.com)
- The stats speak for themselves: Marketing automation technology is expected to show a 14% compounded annual growth rate (CAGR) over the next five years. (marketo.com)
- While they're doing that, their competition is figuring out how to get more out of the 99.99% of the market that's still out there. (hubspot.com)
External Links
How To
How do I set up content marketing automation workflows and how can I configure them?
Automated workflows are a set of actions that can be triggered to improve efficiency and decrease workload in optimizing content marketing. This type of workflow helps streamline the process so that multiple tasks can be completed with minimal effort. Automated workflows can be useful for any content marketing campaign. However, they are especially effective when done correctly.
In order to make the most of your automation workflow, you need to plan and strategize. Once you have decided on the task objectives and timeline, start by researching all the necessary steps to take from beginning to end in order to complete those tasks successfully. You can then map out a stepwise process, with clear milestones for every step. Each milestone should serve to keep you informed about how far you have come with your campaign, and any updates or changes that are needed.
Now it is time to set up your automation processes so they flow seamlessly. Your workflow configuration can include creating email marketing messages, scheduling automatic posts or tweets and automating user feedback notifications. You can also set up notifications for each milestone. Make sure everything is set correctly before going live in order to avoid any issues down the line that may impact deadlines or other goals associated with the project.
A good management system is necessary to ensure smooth operation of an automated workflow. Keep track of progress and make adjustments as necessary based on results. Pay attention and reward top performers, while also considering future campaigns. These activities can be used to manage an automation workflow and ensure its success over its entire lifecycle.