Ann Handley, digital marketing pioneer and Wall Street Journal bestseller, is one of the top keynote speakers in the world. She inspires more than 25,000 marketers every year to ditch marketing mediocrity, ignite real business results, and use the power of social media, storytelling and other digital tools.
She is the Chief Marketing Officer of MarketingProfs. MarketingProfs has been a leader of training and educational companies for over 20 years. They provide strategic and tactics marketing know-how via a variety of online platforms. She is also a columnist for Entrepreneur Magazine and a member in the LinkedIn Influencer Program.
A n N A R C H Y, her blog, was ranked in the top 20 blogs of Advertising Age Power 150. She also contributes to American Express OPEN Forum and Mashable.
Create Remarkable content to attract customers
The goal of any marketing campaign is to produce great stuff that will lure your potential customers to you and turn them into paying clients. It's for this reason that content is critical to your business success. You should create content such as blogs, podcasts webinars, ebooks and other web-based content which is authentic, compelling, remarkable and customer-focused.
It's important to write in a manner that makes your audience want their friends and families to read it. She has become an expert in writing for your audience that is not just full of buzzwords, but also provides real value.
She has written a bestseller on how to create amazing content, called Content Rules: Create Killer Videos, Podcasts and Ebooks (and More), that engage customers and ignite your business. Ann will demonstrate how to create extraordinary content using her tried and true principles and tactics.
You Can Tell Stories that Connect with Your Soul - Content with Soul
Ann Handley always wanted to be an author. She wrote her first story when she was 8 years old and delivered it to the mail box in her neighborhood. After she did this, her penpals also began to have new lives and write stories.
Today, she is the chief content officer at MarketingProfs. She also wrote a best-selling marketing book. She teaches marketers from around the world to make their own content work.
Her latest book, Content Rules, How to Create Killer Blogs and Podcasts, Videos, eBooks and Webinars that Engage Customers and Ignite Your Business (Wiley 2011), is one of the bestsellers in Marketing. She is a regular speaker at the MarketingProfs B2B Marketing Forum and Content World.
She has worked for digital marketing since over 11-years, and she was one of the original sources of marketing news. She now lives near Boston Massachusetts with husband and her two children.
Ann spends her time reading, learning, traveling and surfing the Internet when she is not writing or speaking. Ann loves to write, both about her own adventures and on her favorite subjects - content marketing and social media.
FAQ
Marketing automation is the future
Marketing automation is using technology and software to streamline, automate, monitor, and measure marketing tasks. It helps to free up manual resources for more complex tasks like analyzing customer behavior data or creating more personalized engagement efforts. It automates mundane tasks like segmentation, testing, personalizing and tracking website visits, behavior, managing customer interactions across channels, and more.
Marketing automation's future lies within its ability to simplify and better understand the customer journey. By tapping into richer data sources such as social media platforms or connected devices, marketers will be able to track customer journeys across channels in order to create personalized experiences that engage customers at every touch point. This will enable them create strategies that are highly targeted and flexible.
Marketers will be able to automate their decision making with artificial intelligence (AI). This will make campaigns more efficient. AI-powered bots will automate repetitive tasks such as scheduling emails and answering customers' FAQs. This allows marketers to focus on tasks that require human intelligence, such refining the content strategy and understanding customer sentiment about particular products.
Finally, with an increased acceptance of marketing automation tools among smaller businesses along with advancements being made in predictive analytics technologies which help generate insights from data collected via marketing automation; it's safe to say that automated marketing will continue to rise in popularity as we approach 2021.
Marketing automation can be a powerful tool to help businesses compete in today's market. Businesses can save time and money while creating personalized customer experiences with the right tools and strategies. By leveraging customer segmentation to ensure each campaign is targeted and personalized for the highest chance of success, as well as sending automated messages tailored for each customer segment, businesses can improve both response rates and customer satisfaction. As technology improves, marketing automation will play an increasingly important role in helping businesses remain competitive in the future.
What are the benefits to WordPress marketing automation
WordPress marketing automation has many benefits for businesses. Automating repetitive tasks like data analysis and segmentation can help you save time and money. Automation allows businesses to create more customized content which will improve customer engagement and increase conversion rates. It also allows marketers to track website activity and ROI performance over time, helping them measure the effectiveness of their campaigns.
WordPress marketing automation also enables businesses to create automated lead nurturing workflows, set up powerful triggers to send emails based on specific visitor activities, and customize customer journeys with personalized messages. This allows businesses to build customer relationships and loyalty. Automation can also facilitate more efficient communication between departments, which can lead to improved collaboration and productivity.
WordPress marketing automation allows businesses to stay ahead by offering automated insights into customer behavior. This allows marketers the ability to make informed decisions and adapt their strategies to suit changing customer needs. Automating marketing helps businesses keep abreast of the most recent digital marketing trends and technologies. Businesses can use these tools to create more targeted campaigns and increase their effectiveness.
Can I automate WordPress?
Automated WordPress takes the manual processes associated with managing a WordPress website and automates them. It makes it easy to maintain a current website, make quick changes, secure it from malicious attacks, track user activity, and keep track.
Automated WordPress allows you to automatically update your content from the server. Automated WordPress simplifies site maintenance tasks such as backing up files or restoring data, if necessary. Automated WordPress can also provide integrated security solutions, which will identify any potential threats for your website.
Automated WordPress Tools can also help you collect information about your users, such as browsing patterns and demographics. This data can help you develop better marketing strategies and other initiatives.
Automated WordPress improves efficiency, reduces workloads, and makes it easier to manage websites today. Automated WordPress can reduce repetitive tasks with little effort and give valuable insights into how people interact with your site. This will allow you to make better decisions.
To further streamline business operations, you can also use marketing automation tools. Automated marketing tools allow businesses to automate campaigns and track results in real time. These tools allow businesses to quickly create campaigns and target customers segments. They can also track the success of their efforts. Businesses can save time and money while still reaching the right people with the correct message.
Statistics
- Marketing automation is one of the fastest-growing technologies out there, according to Forrester's Marketing Automation Technology Forecast, 2017 to 2023. (marketo.com)
- Automator can probably replace 15% or more of your existing plugins. (automatorplugin.com)
- You can use our Constant Contact coupon code to get 20% off your monthly plan. (wpbeginner.com)
- Not only does this weed out guests who might not be 100% committed but it also gives you all the info you might need at a later date." (buzzsprout.com)
- The stats speak for themselves: Marketing automation technology is expected to show a 14% compounded annual growth rate (CAGR) over the next five years. (marketo.com)
External Links
How To
How do I set up and configure my content marketing automation workflows?
Automation workflows are a series triggered actions which increase efficiency and reduce work load when optimizing content. This workflow simplifies multiple tasks and makes it easy to complete them all with little effort. Automation workflows are great for managing any content marketing campaign. But they can also be very useful when done correctly.
Planning and strategizing are key to creating an automation workflow. Once you have identified the task goals and the timeline, begin researching the steps that must be taken from beginning to end to successfully complete these tasks. Then, create a step-by step process that includes clear milestones at each stage. Each milestone should act as a checkpoint for you to track how far along your campaign is and if anything needs changing or updates before completion.
Once your workflow is mapped out into individual steps, it's time to configure them accordingly so that your automation process works seamlessly between each step. This can be done by creating emails marketing messages, scheduling automated tweets or posts, setting up notifications for each milestone, sending user feedback notifications and creating performance-tracking metrics for all campaign tasks. To avoid problems later on that could impact the deadlines or other goals of the project, make sure everything is in place before you go live.
It is important to manage the automation workflow effectively in order for everything to run smoothly. Keep track of progress and make adjustments as necessary based on results. Pay attention and reward top performers, while also considering future campaigns. All these activities related to managing an automation workflow can help ensure its success throughout its lifecycle duration.