Ann Handley has been a pioneer in digital marketing for over 20 years. She is also a Wall Street Journal best seller and one of world's leading keynote speakers. She inspires 25,000 marketeers each year to abandon marketing mediocrity.
She is the chief content officer at MarketingProfs. MarketingProfs offers strategic and practical marketing expertise through an array of online media. She is a regular columnist in Entrepreneur magazine as well as a member of LinkedIn’s Influencer program.
Her blog A nn a rc h is one of the Top 20 blogs in Advertising Age Power 150. She is also a writer for American Express OPEN Forum. Mashable.com, and Huffington Post.
Create content that will attract customers to you
The goal of any marketing campaign is to produce great stuff that will lure your potential customers to you and turn them into paying clients. This is why creating content that is compelling, authentic and customer-focused is essential to your success.
It's important to write in a manner that makes your audience want their friends and families to read it. Because of that, she has become a leading authority in writing to provide value for your audience and not just a bunch of buzzwords.
She's written a best-selling book on creating amazing content called Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, and Webinars (and More) That Engage Customers and Ignite Your Business. Ann will guide you through her tried and tested tactics and principles to create outstanding content for business.
You Can Tell Stories that Connect with Your Soul - Content with Soul
Ann Handley was a dreamer as a child. When she was eight years old, Ann Handley wrote her first short story and sent it to a mailbox in her neighborhood. After this, she began to write to pen pals who also invented new lives.
Today, she is the Chief Content Officer of MarketingProfs, and the author of a best-selling book on content marketing. She teaches marketing professionals around the globe how to make content work. She also has more than 420,00 followers on Twitter.
Content Rules, her most recent book: How to create killer blogs, podcasts. videos, ebooks. and webinars (Wiley) that engage your customers and ignite you business, is the best-seller in Marketing. She is an active speaker at MarketingProfs B2B Marketing Forums as well as Content World.
She has over 11 years of experience in digital marketing, including running one of first interactive marketing news and commentaries. She now resides near Boston, Massachusetts with her husband and two children.
Ann spends her time reading, learning, traveling and surfing the Internet when she is not writing or speaking. She enjoys writing about her travels, her favorite topics of social media and content-marketing, and her adventures.
FAQ
Which marketing automation platform is best?
It can be hard to find the right marketing automation for your company. There are so much choice that it can be difficult for an organization to pick the right one.
You need something to save you money, time, and hassle. It should generate leads, increase customer loyalty, and increase sales without requiring any effort from you.
It should be reliable and easy to use. It must have the ability to send emails, segment customers by behavior or interest, nurture leads through multiple channels, provide insightful reporting, and use intelligent analytics to analyze customer behavior.
However, the most important thing is that it has the ability to give you clear visibility over customer journeys as well as generate actionable insights into what will trigger purchases from customers so you can create an effective strategy that meets their needs and wants.
Look for easy-to-use features, data-driven progress reporting at every stage of the customer's lifecycle, and robust personalization capabilities when selecting a marketing software system. This will help you to know if you're a winner.
What is WordPress marketing automation?
WordPress marketing automation is a tool that automates, streamlines, and effectively manages all communications and online content related to marketing. It includes email campaigns, social media posts and advertising. It can automate tasks that are too difficult or time-consuming to perform manually.
It helps businesses not only save time but also ensure consistent brand promotion each time on multiple channels and engagement with customers in real time. Automating complex tasks like data analysis and segmentation makes it easier for marketers to focus on creating strategies that are based on precise insights, rather than manually going through large amounts of data.
WordPress marketing automation's core features include setting up powerful triggers for emails to be sent based on visitor activities and personalizing customer journeys with messages that meet the needs of existing and potential customers. You can also track detailed reports about website activity to determine the effectiveness of your campaigns.
Essentially, WordPress marketing automation allows businesses to automate mundane operations while improving their overall marketing performance by utilizing better resources available at their disposal--all while keeping costs low.
What are four key characteristics of marketing automation software
Marketing automation software promises a simplified and improved digital marketing process, as well as meaningful insights that are based on your business goals. The right tools for marketing automation can help you achieve tangible efficiency improvements across multiple channels and optimize results-driven campaigns. Here are four key features:
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Automated Campaigns (Automated Tasks): Use automated tasks to make it easier to manage complex campaign campaigns more efficiently. These tasks trigger based upon user behavior and other events.
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Analytics & Information: Benefit from advanced analytics to gain insight on customer behavior and optimize future campaign success.
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Customer Segmentation. Make sure each campaign is targeted and personalized to maximize your chances of success.
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Messaging: Create customized messages for each customer segment and increase response rates.
By leveraging the right marketing automation software, businesses can save time and resources while creating personalized customer experiences. Automated tools enable you to segment customers based on their preferences and behavior, track customer engagement and send personalized messages to each segment. Ultimately, marketing automation is an invaluable tool that can help businesses succeed in today's competitive market.
Why Use WordPress Automation Tools and Plugins?
WordPress plugins & automation tools: What are the benefits?
WordPress plugins, automation tools, and tools enable users to improve their productivity and reduce their workload. They make managing a website easier, which is especially beneficial for busy professionals who need to maintain and update content efficiently. Automating repetitive tasks like updating design elements and content on a regular basis can be automated, which saves time that could otherwise have been spent on these manual tasks. Many of these plugins offer additional features, such as built-in search, automated back-ups and forms creation. This makes it easier for websites to stay up-to-date.
Automation tools can also be used to maintain sites with large amounts or complex content. WordPress plugins have many advanced features, such as the ability to track user behavior and provide personalized experiences for visitors. These are essential elements of modern websites. This allows businesses to easily track their customers' interactions with them so that they can improve the user experience.
WordPress plugins are now available for nearly every aspect of website maintenance. This makes WordPress automation more efficient than ever. There are many choices on the market. Site owners can choose from a variety of popular options, making it easy to set up the best possible solution for them.
WordPress plugins and automation tools are crucial for businesses that want to optimize their operations and increase efficiency. Automation helps eliminate mundane tasks, track user behavior, provide personalized experiences, and more - all while saving time and resources. There are many tools and plugins that can be used to help businesses find the best solution. For any business wanting to be ahead of the pack and maximize their online presence, automation is a huge asset.
Along with the many advantages of WordPress plugins and automation tools, it is worth considering investing in marketing automation systems. These solutions allow businesses to automate their campaigns and track performance in real time. Businesses can create automated marketing campaigns quickly, target specific customer segments and track the success of those efforts. Automated marketing allows businesses to save time and ensure that the right message is reaching the right people. Automated market helps businesses make informed decisions about marketing strategies and adjust campaigns based on customer feedback.
WordPress automation tools and plugins are crucial for businesses that want to optimize their operations and increase efficiency. Automation helps eliminate mundane tasks, track user behavior, provide personalized experiences, and more - all while saving time and resources. There are many tools and plugins available to help businesses find the solution that suits their budget and technical needs. Investing in automation is an invaluable asset for any business looking to stay ahead of the competition and maximize its online presence.
How do I automate my posts?
Are you fed up with manually posting to multiple social media channels? Automating your tasks is a great way to save both time and money. Automations allow you to post your content to multiple social networks in a single click. You can keep connected without having to be there.
Automating posts allows you to schedule posts ahead of time so that they are always available on time. You can choose which networks you want the post to go out on or automate the whole process, if needed.
Automation is a great way to reach more people quickly by automatically sharing content from different platforms. It's as simple as pie- just connect all your social accounts, such as Instagram, Twitter, Facebook, and LinkedIn, and start scheduling postings from there! Finally, you can take back control and focus on what you do best: creating great content.
Statistics
- The highest growth for “through-channel marketing automation” platforms will reach 25% annually, with “lead-to-revenue automation” platforms at 19.4%. (marketo.com)
- The stats speak for themselves: Marketing automation technology is expected to show a 14% compounded annual growth rate (CAGR) over the next five years. (marketo.com)
- While they're doing that, their competition is figuring out how to get more out of the 99.99% of the market that's still out there. (hubspot.com)
- Marketing automation is one of the fastest-growing technologies out there, according to Forrester's Marketing Automation Technology Forecast, 2017 to 2023. (marketo.com)
- It can help reduce administrative overheads to savings of 3.4% on average, with most companies saving between 1.5% and 5.2% (Lido). (marketo.com)
External Links
How To
How can I use automation to personalize my content-marketing efforts?
Automated personalization uses data-driven insights to create personalized content that is tailored for specific personas, interests and behaviors. This allows for personalized marketing experiences that reflect how each person interacts and responds to your brand. Automation can increase the relevancy and effectiveness of your message via segmentation targeting, optimization strategies, and targeting.
If you can tailor your content to specific audiences' needs and preferences, your brand will be more successful in engaging them. Automating tasks also allows you to focus on more important tasks such as creating high-quality content and strategizing how to reach the desired audience.
Segmentation is how personalization gets off the ground: breaking down your audience into smaller chunks so you can target them more accurately. Automating this process - examining behavior patterns from past campaigns - allows you to quickly create segments based on language, interests, demographics, and even purchase history. You can then craft messages specific to each group. This makes it easier than simply blasting one message across all of the platforms.
Targeting works in conjunction with segmentation: after the audience has been split apart, it's time to get messaging right by landing attractive offers or ads in front of them at ideal times. This could involve targeting certain pages or channels in an email or placing banners within micro-targeted locations. Leveraging data intelligence helps to transcend traditional methods of finding leads such as direct mail campaigns or cold calling.
Optimization is the final step. This allows marketers to make small adjustments to ongoing campaigns to achieve better results. Customers can also be personalized messages based on their actions. Businesses now have the ability to use powerful tools to ensure that customers receive personalized messages.
Automated personalization streamlines content marketing efforts. It allows brands to quickly segment audiences and optimize engagement with real-time data analytics adjustments.