Ann Handley is an innovator in digital marketing, a Wall Street Journal Best-Selling Author, and one the world's most sought after keynote speakers. She inspires 25,000 marketers each year to shed marketing mediocrity and ignite real business results through the power of content, social media, storytelling, and other digital tools.
She is the Chief Content Officer of MarketingProfs, a leading training and education company that provides strategic and tactical marketing know-how through a wide range of online media. She is a monthly columnist for Entrepreneur magazine and a member of LinkedIn's Influencer program.
A n N A R C H Y, her blog, was ranked in the top 20 blogs of Advertising Age Power 150. She also writes for American Express OPEN Forum, Mashable, and the Huffington Post.
Create Remarkable Content that Will Attract Customers to Your Business
The goal of any marketing campaign is to produce great stuff that will lure your potential customers to you and turn them into paying clients. This is why creating content that is compelling, authentic and customer-focused is essential to your success.
It's important to write in a manner that makes your audience want their friends and families to read it. This is why she's become an expert at writing that adds value to your readers, not just buzzwords.
She has written a bestseller on how to create amazing content, called Content Rules: Create Killer Videos, Podcasts and Ebooks (and More), that engage customers and ignite your business. Ann will teach you how to craft exceptional content for your company using her tried-and true principles and techniques.
How to Tell Stories with Soul
Ann Handley always wanted to be an author. In eighth grade, she wrote and delivered her first tale to a mail box in the neighborhood. After she did this, her penpals also began to have new lives and write stories.
Today, she is the chief content officer at MarketingProfs. She also wrote a best-selling marketing book. She teaches marketers around the world how to get their content to work for them, and she has more than 420,000 followers on Twitter.
Her most recent book, Content Rules: How to Create Killer Blogs, podcasts, videos, ebooks, and webinars that engage customers and ignite your business (Wiley, 2011), is a bestseller in the Marketing category. She speaks regularly at the MarketingProfs B2B Marketing Forum as well as Content World.
She is a digital marketer with over 11 year's experience. Her previous work includes being the editor of one of her first sources for interactive marketing and commentary. She currently lives in Massachusetts, near Boston. Her husband and two kids are also there.
When she's not speaking or writing, Ann enjoys spending time with her family, reading, traveling, learning, and internet surfing. She also loves to write about her adventures, as well as her favorite topics - social media and content marketing.
FAQ
Why Use WordPress Automation Plugins and Tools?
WordPress plugins & automation tools: What are the benefits?
WordPress plugins, automation tools, and tools enable users to improve their productivity and reduce their workload. These tools make it easier to manage a website, which is particularly beneficial for busy professionals who must maintain and update content quickly. Automating repetitive tasks like updating design elements and content on a regular basis can be automated, which saves time that could otherwise have been spent on these manual tasks. These plugins often include additional features like built-in search functions and automated back-ups. They also allow for forms creation which makes websites look more up-to date.
Automation tools can also be used to maintain sites with large amounts or complex content. WordPress plugins can track user behavior and offer personalized experiences to website visitors. This is an essential component of modern web pages. Businesses can track how customers interact with them, allowing them to optimize the user experience using real data.
WordPress plugins are now available for nearly every aspect of website maintenance. This makes WordPress automation more efficient than ever. There are many options available, which allows site owners the flexibility to select the right solution to meet their specific operational and technical needs. This makes setup easier than ever.
WordPress automation tools and plugins can be a great tool for companies looking to streamline and optimize their operations. Automation can be used to automate mundane tasks, track user behaviour, create personalized experiences and save time and effort. With the wide variety of available tools and plugins, businesses can easily find a solution that fits their budget and technical requirements. Businesses can use automation to stay ahead and maximize their online presence.
Aside from the many benefits of WordPress automation tools and plugins businesses should also consider marketing automation solutions. These solutions enable businesses to automate campaigns and track results in real-time. Automated marketing allows businesses to quickly create campaigns and target customers segments. They can also track the success of their efforts. Automated marketing saves time and helps ensure businesses reach the right people with the correct message. Automated marketing allows businesses to adjust their campaigns easily based on customer feedback, allowing them to make better decisions about their marketing strategies.
WordPress automation tools and WordPress plugins are essential for companies looking to streamline operations and maximize efficiency. Automating tasks can eliminate tedious tasks, track user behavior and provide personalized experiences - all while saving both time and money. The wide range of plugins and tools available allows businesses to find the best solution for their budget and technical needs. Automatization is a great investment for businesses looking to keep up with the competition and increase their online presence.
How do I automate my posts?
Tired of posting manually on multiple channels? Automating your tasks is a great way to save both time and money. Automated posting lets you share your content on a variety social networks with a single click, so you can stay connected even if you don't need to.
Automating your posts allows you the ability to schedule posts in advance, so they are always ready when you need them. You can set the networks that the post is sent to, and automate the entire process, if you wish.
Automation allows you to reach more people in less time by automatically posting content on multiple platforms. It's that easy! Just connect all your social networks, including Instagram, Twitter, Facebook and LinkedIn and then schedule postings. Finally, take back control of your time and get back to what you do best - creating great content!
What are the main types of marketing automation available?
Marketing automation is a powerful tool. It allows you to stay in touch with your customers, optimize marketing activities, make better decisions and communicate with them. It can help you save time and increase sales.
There are many different types of automated marketing systems. Depending on your business needs and budget, you could be looking at:
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Overall Automation platforms - These comprehensive tools allow you to manage all aspects related to your marketing efforts from one central location.
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Email Automation Software- This software allows to build relationships between customers and send personalized emails to each person.
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Lead Management Systems- These systems allow companies to monitor leads from the very beginning until they are converted into paying customers.
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Content Creation Tools – Create content that is tailored for different audiences and measure its effectiveness in real time.
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Social Media Management Solutions -- Streamline all posts and comments associated with social networking accounts into one dashboard, allowing for quick action.
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Analytics and Reporting Platforms – Keep track of what's successful and what's not so that strategies can be adjusted on an ongoing basis.
Marketing Automation also helps you to create personalized customer experiences. HubSpot and Pardot enable businesses to segment their customers based on their preferences and behavior. This allows you to customize your messages and content according to each group, creating a more personal experience for each customer. Automation also allows you monitor customer activity to help you better understand their preferences.
Overall, marketing automation is a powerful tool that can help businesses save time and increase efficiency. It can streamline processes, cut costs, and provide personalized customer service. The right automation tools can help businesses gain a competitive edge and reach more clients in a short time. Automation allows you to monitor customer activity and engage with customers so that your strategies can be adjusted on an ongoing basis. Marketing automation can be a valuable tool to help businesses succeed in today’s competitive market.
How can marketing automation be applied in a case study?
Marketing automation is technology that allows companies to automate manual marketing processes, such as answering customer emails and collecting data from websites. It also makes it possible to manage multiple digital campaigns. It can send automatic emails based a customer's behavior, segment customers into different groups, or create new contacts when someone subscribes to a newsletter. Marketing automation allows you to spend less time on repetitive tasks and more time on the important things that matter - reaching customers. Not only does it make it easier to manage multiple campaigns at once but also helps increase efficiency by automating repetitive tasks.
Marketing automation can be illustrated by using automated email campaigns to nurture leads. This campaign involves sending multiple emails to prospects over a set period. These emails can be customized to the individual and may include product information, case studies and discounts. Automated email campaigns can be used to track customer behavior so that you can tailor your messages accordingly. They allow you to reach more customers in a shorter time.
Another example for marketing automation is the use of social media management. To reach a larger audience, this involves scheduling posts and content across multiple networks. Hootsuite and Buffer both offer automation tools to help you manage your accounts, schedule posts beforehand, and track your campaigns' performance. Social media automation allows you to post content when it is most effective for maximum engagement. It can help you reach more people quickly with fewer clicks.
Marketing automation can also create personalized customer experiences. HubSpot, Pardot and other automation tools allow businesses to segment customers based upon their behavior and preferences. This allows you to customize your messages and content according to each group, creating a more personal experience for each customer. Automation can also be used to monitor customer activity and engagement, allowing you to better understand their needs.
Marketing automation can be a powerful tool to help businesses save time, increase efficiency, and reduce costs. It can be used for automating manual tasks, nurturing leads, managing social media accounts and creating personalized customer experiences.
Marketing automation can give businesses a competitive edge by giving them a competitive advantage. Automation helps streamline processes, reduce costs and increase efficiency. It also helps businesses reach more customers in less time by automating repetitive tasks and cross-posting content across multiple platforms. Additionally, it allows businesses to create personalized customer experiences by segmenting customers into different groups and tailoring messages accordingly. Marketing automation can be a powerful tool to help businesses save time, increase efficiency, and maximize profits.
Statistics
- You can use our Constant Contact coupon code to get 20% off your monthly plan. (wpbeginner.com)
- The stats speak for themselves: Marketing automation technology is expected to show a 14% compounded annual growth rate (CAGR) over the next five years. (marketo.com)
- Not only does this weed out guests who might not be 100% committed but it also gives you all the info you might need at a later date." (buzzsprout.com)
- Companies that implement this kind of lead scoring enjoy 28% better sales productivity and 33% higher revenue growth than companies without lead scoring (MarTech Alliance). (marketo.com)
- The highest growth for “through-channel marketing automation” platforms will reach 25% annually, with “lead-to-revenue automation” platforms at 19.4%. (marketo.com)
External Links
How To
How do I set up and configure my content marketing automation workflows?
Automation workflows are a series of triggered actions designed to increase efficiency and reduce the workload when optimizing content marketing. This type of workflow helps streamline the process so that multiple tasks can be completed with minimal effort. Automation workflows are helpful for managing any size content marketing campaign, but they're especially useful when done right.
Setting up an automation workflow requires some planning and careful strategizing in order to get the best out of it. After you have determined the task objectives, timeline and other details, it is time to research the steps needed to accomplish those tasks. You can then map out a stepwise process, with clear milestones for every step. Each milestone should act as a checkpoint for you to track how far along your campaign is and if anything needs changing or updates before completion.
Now it is time to set up your automation processes so they flow seamlessly. Configuring your workflow can include crafting email marketing messages, scheduling automated posts or tweets, setting up notifications on each milestone, automating user feedback notifications, and creating performance-tracking metrics on all tasks associated with the campaign. You want to make sure that all settings are correct before the project goes live. This will help avoid any delays or problems later.
An effective management approach is crucial to ensure that the automation workflow runs smoothly. You must monitor progress and make adjustments depending on the results. Pay attention to customer responses and adapt accordingly. Reward good performers and keep future campaigns in mind. Be ready for unexpected changes, pivots and emergency plans if things don't go as planned. All these activities related to managing an automation workflow can help ensure its success throughout its lifecycle duration.