Ann Handley was a pioneer of digital marketing. She's also a Wall Street Journal bestselling author and one world-renowned keynote speaker. She inspires 25,000 marketers each year to shed marketing mediocrity and ignite real business results through the power of content, social media, storytelling, and other digital tools.
She is the Chief Content Officer of MarketingProfs, a leading training and education company that provides strategic and tactical marketing know-how through a wide range of online media. She is a contributor to Entrepreneur magazine.
Her blog, Annarchy, is a Top 20 Blog in Advertising Age Power 150. She also writes for American Express OPEN Forum, Mashable, and the Huffington Post.
Create a remarkable content that will draw customers to your business
It is the goal of every marketing campaign to create great content that will attract your potential clients to you and convert them into paying customers. The content you create is vital to your marketing success. Create blogs, webinars or ebooks that are customer-focused and authentic.
And you need to do it in a way that will make your audience want to share the good stuff with their own networks of friends and family. This is why she's become an expert at writing that adds value to your readers, not just buzzwords.
She is the author of a best-selling guide on creating incredible content entitled Content Rules: How To Create Killer Podcasts, Videos Ebooks and Webinars That Engage Your Customers and Ignite your Business. In this session, Ann will show you how to use her tried-and-true principles and tactics to craft extraordinary content for your business.
It's all about connecting with your soul: the Art of storytelling that connects
As a child, Ann Handley wanted to be a writer. She wrote her first story when she was 8 years old and delivered it to the mail box in her neighborhood. Then, she wrote to her pen pals and created new lives for them.
Today, she is the Chief Content Officer of MarketingProfs, and the author of a best-selling book on content marketing. She is a marketing expert who teaches other marketers how to make their content work for them. She has over 420,000 Twitter followers.
Content Rules, her most recent book: How to create killer blogs, podcasts. videos, ebooks. and webinars (Wiley) that engage your customers and ignite you business, is the best-seller in Marketing. She speaks regularly at the MarketingProfs B2B Marketing Forum as well as Content World.
She has been working in digital marketing for more than 11 years. Her background includes managing one of the earliest sources of interactive marketing commentary and news. She lives near Boston with her husband, two children and a dog.
Ann is a passionate writer and speaker. She also enjoys reading, traveling, learning and surfing the web. She loves writing about social media, content marketing, and her own adventures.
FAQ
What example is there of marketing automation?
Marketing automation allows businesses to automate manual processes like answering customer emails, collecting data on your website, and managing multiple campaigns. It can send emails automatically based on customer behavior, segment customers in different groups, and even create additional contacts when someone sign up for a mailing list. With marketing automation, you can spend less time on tedious tasks and more time focusing on what really matters - reaching out to your customers. It makes it easy to manage multiple campaigns simultaneously and automates repetitive tasks, which can help increase efficiency.
One example of marketing automation involves using an automated email program to nurture leads. This campaign involves sending several emails to prospects over a time period. These emails can be customized to the individual and may include product information, case studies and discounts. Automated email marketing allows you to monitor customer behavior and customize your messages accordingly. They also help you reach out to more customers in less time.
Another example is social media automation. To reach a larger audience, this involves scheduling posts and content across multiple networks. Hootsuite, Buffer, and other automation tools can help you to manage your accounts, plan posts ahead, and track the results of your campaigns. Social media automation helps save time by allowing you to post content at the most optimal times for maximum engagement. It allows you to reach more people in less time.
Marketing automation can also be used for personalized customer experiences. HubSpot, Pardot and other automation tools allow businesses to segment customers based upon their behavior and preferences. This allows you customize messages and content for each group to create a more customized experience for each customer. Automation allows you monitor customer activity to help you better understand their preferences.
Marketing automation can be a powerful tool to help businesses save time, increase efficiency, and reduce costs. It can be used automate manual tasks and nurture leads.
Businesses can take advantage of marketing automation to get an edge on their competitors. Automation improves efficiency, reduces costs, and streamlines processes. Automation helps businesses reach more people in less time. It automates repetitive tasks and crosses-posts content across multiple platforms. Additionally, it allows businesses to create personalized customer experiences by segmenting customers into different groups and tailoring messages accordingly. Marketing automation can be a powerful tool to help businesses save time, increase efficiency, and maximize profits.
What is WordPress marketing automation?
WordPress marketing automation is an online system that automates and streamlines the management of all marketing content and communications, including websites, email campaign, social media posts, advertising, and other online marketing. It allows you to automate tedious or time-consuming tasks.
Automation helps businesses save time and ensure consistent brand promotion across multiple channels. It also allows for customer engagement in real-time. Automation also simplifies complex tasks such as data analysis and segmentation so that marketers can focus on creating strategies based on accurate insights rather than looking through huge amounts of data manually.
The core features of WordPress marketing automation include creating automated lead nurturing workflows, setting up powerful triggers to send emails based on specific visitor activities, and customizing customer journeys with personalized messages that will exceed the expectations of potential and existing customers. You can also track detailed reports about website activity to determine the effectiveness of your campaigns.
WordPress marketing automation lets businesses automate repetitive tasks while increasing their marketing performance through better marketing resources. All this while keeping costs low.
Can I automate WordPress?
Automated WordPress automates many of the manual processes involved with managing WordPress websites. This automation makes it easy for you to keep your website current, make changes quickly to it, keep it safe from malicious attacks, and track user activity.
Automated WordPress allows for automatic content updating on the server. This is done without the need to modify the code. It simplifies site maintenance, such as backing-up files and restoring data when necessary. Automated WordPress integrates security solutions to detect any potential threats that could affect your website.
Finally, automated WordPress tools can help you collect information about users who visit your site, including things like browsing patterns and demographics. These data can be used for other purposes, such as to improve marketing strategies.
Automated WordPress increases efficiency and reduces workloads. It also makes managing a website easier. Automated WordPress makes repetitive tasks easier and provides valuable insight into how visitors interact with your site. This can help you make better decisions.
Automated WordPress is not only beneficial for businesses, but also allows them to take advantage marketing automation tools that can further streamline their operations. Automated marketing tools allow businesses to automate campaigns and track results in real time. Businesses can create campaigns quickly, target specific customers, and track the success of each campaign with these tools. Businesses can save time and money while still reaching the right people with the correct message.
What is SEO automation?
Automation in SEO is the application of technology to automate marketing-related tasks. It can save time and reduce costs while making campaigns run more efficiently. Automation can help streamline SEO activities such as content creation, keyword research, link building, SEO recommendations, reporting, and much more. Automated SEO solutions use data-driven analysis to identify high value opportunities that would otherwise be difficult to discover using traditional search engines optimization methods.
These days, there's almost nothing related to SEO that can't automatically be done--and that includes everything from monitoring website performance and competitor insights to optimizing your content for better search engine rankings.
With automation working in the background, teams can spend their time on strategic initiatives rather than getting mired in tedious manual tasks. Automation is a great way to increase ROI and save valuable resources by delivering rapid improvements across multiple metrics.
Better yet, it allows you to consistently keep up with all the changes taking place across different search engines, making sure your website remains competitive in an ever-evolving digital landscape.
Automation can also be used to make and distribute content quicker. Automated SEO tools allow you to quickly generate keyword-rich content that meets the needs of your target audience. You can also use automation to schedule and publish content on various channels, including social media, blogs, and websites. This will ensure that your content reaches more people and is visible on search engine results pages.
Is marketing automation the future?
Marketing automation involves the use software and technology to automate, automate, or measure marketing tasks. It helps to free up manual resources for more complex tasks like analyzing customer behavior data or creating more personalized engagement efforts. It is a time-saving tool that helps marketers save money, energy, and time by automating mundane tasks such segmentation, testing, and personalizing campaigns. It also tracks website visits and behaviour, manages customer engagements across multiple channels, and so on.
The future of marketing automation lies with its ability make customer journeys easier and more easily understood. Marketers will have the ability to track customer journeys across channels and create personalized experiences for customers by tapping into richer information sources such as social networks or connected devices. This will allow them to create highly targeted strategies that are both agile and highly targeted.
In addition to this, artificial intelligence (AI) will help marketers automate their decisions thus making campaigns even more efficient. AI-powered bots will automate repetitive tasks such as scheduling emails and answering customers' FAQs. This allows marketers to focus on tasks that require human intelligence, such refining the content strategy and understanding customer sentiment about particular products.
With the growing acceptance of automated marketing tools among small businesses and advances made in predictive analytics technologies, which generate insights from data collected by marketing automation, it's safe for us to predict that automated marketing will continue rising in popularity as 2021 approaches.
Marketing automation can be a powerful tool to help businesses compete in today's market. With the right tools and strategies, businesses can save time and resources while creating personalized customer experiences. Businesses can increase customer satisfaction and response rates by leveraging customer segmentation. As technology evolves, marketing automation is going to become an even more critical tool for businesses in order to stay competitive and prosper in the future.
Statistics
- The highest growth for “through-channel marketing automation” platforms will reach 25% annually, with “lead-to-revenue automation” platforms at 19.4%. (marketo.com)
- Not only does this weed out guests who might not be 100% committed but it also gives you all the info you might need at a later date." (buzzsprout.com)
- The stats speak for themselves: Marketing automation technology is expected to show a 14% compounded annual growth rate (CAGR) over the next five years. (marketo.com)
- It can help reduce administrative overheads to savings of 3.4% on average, with most companies saving between 1.5% and 5.2% (Lido). (marketo.com)
- Marketing automation is one of the fastest-growing technologies out there, according to Forrester's Marketing Automation Technology Forecast, 2017 to 2023. (marketo.com)
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How To
What can I do to make my content more widely distributed using automation?
Stop wasting time manually distributing your content and start using automation. Automation can speed up the process and make sure that your content is seen in all the right places at a particular time.
With automated content distribution, you can create a recurring schedule of when to distribute your story - so you know it'll get seen. This frees up bandwidth so you can focus on strategy, rather than the little details.
Automating helps you keep your social media followers informed and on top of things. It allows you to respond quickly to all kinds of conversations and keeps them up-to-date. It's easy to increase engagement, build followers and develop meaningful relationships by scheduling posts ahead of schedule or repurposing old content (such as webinars or blogs).
Stay agile in a changing market with complete automation processes for target audience audiences in seconds. Everything is already set up and ready-to-go with next-level efficiency.
Automation can also be used for scheduling content. This data can help you understand the performance of your content and make adjustments as needed. Automating tools provide insight into the performance of your content, including which channels are driving most traffic or what kind of content resonates well with your audience. This information will allow you to better tailor your content for your audience and optimize the distribution of your content for maximum impact.