
Michael Brenner, bestselling author and global keynote speaker, is the author of The Content Formula. Formerly, Michael Brenner was a vice president of SAP and Newscred. He now helps brands improve their sales- and marketing strategies so that they can deliver business value to customers.
Michael is the CEO of Marketing Insider Group, a company that specializes in helping companies grow through data-driven marketing and social media campaigns. His work has appeared in publications like The Guardian, Forbes, and Entrepreneur magazine.
Mike is passionate about leadership and culture, which results in powerful growth for large and smaller organizations. He has championed a customer-centric approach at organizations ranging from global brands like SAP and Nielsen to tiny startups, and his work has inspired profound change.

He believes that the secret to success is to have empathy. That is why, he shares his experiences to encourage other leaders into taking action and creating impact.
He has helped brands like Capital One, Facebook and Microsoft to understand their audiences and connect with them using storytelling. He's a trusted source for companies of every size who want to improve sales, marketing and customer service.
Professor of International Relations, University of Pittsburgh. Senior Scholar at Center for Transatlantic Relations, SAIS, Johns Hopkins, Washington, DC. Contributor on research and consulting projects relating to Euro-American security, economic, and political issues. He is an author or editor of many books published by Cambridge University Press and Harvard University. (Nuclear Power and Non-Proliferation, The Politics of International Monetary Reform) and has dozens of publications in major American and European journals.
He is an international lecturer, having been invited by a range of universities, institutes, and organizations, such as Georgetown University, Sorbonne University in Paris, Ecole des Sciences Politiques at King's College London, German Council on Foreign Relations (GCFR), Konrad Adenauer Foundation and International Institute of Strategic Studies. He also contributes regularly to the New York Times and Washington Post.

In November 2015, he was presented with the Federal Order of Merit of the Federal Republic of Germany by German Justice Minister Heiko Maas. Maas said Brenner was an important bridge-builder between Germany, Jews, Europe and America, as well as between Judaism, Islam, and Islam.
The Order of Merit was awarded by the Government of Germany for his outstanding contributions to scholarly and cultural activities and to the promotion of cooperation between Jews and other citizens. Brenner, according to Maas, was also a guardian and supporter of Jewish History in Germany as well as internationally.
He has been a member of the board of directors of several organizations, including the American Academy for Jewish Research and the Leo Baeck Institute, in Munich and Jerusalem, and serves on the advisory boards of numerous other institutions. He is the co-editor for the four-volume German-Jewish History of Modern Times. He has also published many papers related to Jewish history in Germany, Europe and the Middle East.
FAQ
What is WordPress Marketing Automation?
WordPress marketing automation is a system for automated, streamlined, and effective management of all online content and communications related to marketing, including websites, email campaigns, social media posts, online advertising, and more. It enables the efficient execution of automated tasks that would be too tedious or time-consuming to do yourself.
It helps businesses not only save time but also ensure consistent brand promotion each time on multiple channels and engagement with customers in real time. Automating complex tasks such data analysis and segmentation can be simplified so that marketers are free to create strategies based solely on the right insights and not having to manually go through enormous amounts of data.
The core features of WordPress marketing automation include creating automated lead nurturing workflows, setting up powerful triggers to send emails based on specific visitor activities, and customizing customer journeys with personalized messages that will exceed the expectations of potential and existing customers. Tracking detailed reports on website activity and ROI performance are also included to help measure the effectiveness of campaigns.
WordPress marketing automation is basically a tool that allows businesses to automate mundane tasks while improving their overall marketing performance. They can also use better resources and reduce costs.
Marketing automation: Is it a skill?
Marketing automation goes beyond being a tool. It's a skill. It requires planning and precision as well understanding industry trends and analytics.
It can make all the difference in whether your campaigns are successful or not. You must tailor your emails to the needs and preferences of each recipient in order to create emails that are memorable.
Tracking performance metrics and analysing data points are important components of marketing automation. However, improperly applied can lead to mutually contradictory outcomes.
Marketing automation must be treated like a skill. This is why it takes time, effort and focus to make it function the way that you want.
How do I automate my posts?
Tired of manually posting to multiple channels? Automating your tasks is a great way to save both time and money. Automations allow you to post your content to multiple social networks in a single click. You can keep connected without having to be there.
Automating posts allow you to schedule posts in advance so they're always ready on time. You can choose which networks you want the post to go out on or automate the whole process, if needed.
Automation also allows you to reach a wider audience in fewer clicks through automatically cross-posting content across multiple platforms. It's easy to connect all your social media accounts (e.g., Instagram, Twitter and Facebook) and schedule posts from there. You can finally regain control of your life and return to what you love most: creating great content!
Marketing automation is the future
Marketing automation is using technology and software to streamline, automate, monitor, and measure marketing tasks. It allows you to save time and make more personal engagements. It automates mundane tasks like segmentation, testing, personalizing and tracking website visits, behavior, managing customer interactions across channels, and more.
The future of marketing automation lies in its ability to make the customer journey simpler and better understood. By tapping into richer data sources such as social media platforms or connected devices, marketers will be able to track customer journeys across channels in order to create personalized experiences that engage customers at every touch point. This will allow marketers to design highly targeted, agile strategies.
Aside from this, artificial intelligence (AI), will allow marketers to automate their decisions and make their campaigns even more efficient. AI-powered bots automate repetitive tasks like scheduling emails and answering simple FAQs from customers. This allows marketers the freedom to concentrate on important tasks that require human insight, such as refining a content strategy or understanding customer sentiments about specific products.
Finally, with an increased acceptance of marketing automation tools among smaller businesses along with advancements being made in predictive analytics technologies which help generate insights from data collected via marketing automation; it's safe to say that automated marketing will continue to rise in popularity as we approach 2021.
Marketing automation is a valuable tool that can help businesses thrive in today's competitive marketplace. Businesses can cut down on time and increase customer satisfaction by investing in the right tools. Businesses can improve customer satisfaction and respond rates by using customer segmentation. Marketing automation will be more important as technology evolves to help businesses remain competitive and succeed in future.
How can I automate WordPress blog postings?
Automating WordPress blog posts means that content is published on your blog automatically according to a scheduled or event. You can do this by creating an RSS feed or using automation services that allow you to publish automated content. You will also need to set triggers. This includes when the post should go live and who should be notified. Your content will reach the right audience when it publishes automatically by having the ability to set rules.
Jetpack or Blogger Tag Editor plugins make it easier to automate a WordPress blog post. These plugins allow for better control over automated WordPress posts. Features include the ability to customise publishing dates and time, author details, category & tags, and customizing each article's publication date before it is published. Additionally, some plugins can also integrate your blog into social media platforms, so when you push a new post live - it will be shared across your different channels.
Automating WordPress blogging takes careful setup. Site visitors who subscribe to email updates or receive news updates from third parties can have a better experience by ensuring that data is delivered promptly from external sources. This helps them stay in line with SEO guidelines.
The proper implementation of automation processes on WordPress blogging platforms allows publishers to save time while still creating quality content that keeps the readers engaged. Although automated blogging solutions are not guaranteed to work, they offer many benefits. They can be used correctly and provide greater efficiency, cost savings, and customer engagement.
WordPress marketing automation can be used for automating other aspects of digital advertising. Automation tools can also be used to manage social media posts, emails, and other online activities. You can send automated emails on a regular schedule with customized messages to each recipient. Automated social posts can be set up in advance and sent at the right time to maximize engagement. Automated analytics allows marketers to track campaign performance and make data-driven decision. Automation can also help businesses save time, freeing up valuable resources to perform more creative tasks.
Customer experiences can be personalized using marketing automation. The automation tools allow businesses the ability to identify customer preferences and their interests. Businesses can then tailor offers and content to appeal to this audience. Personalized messages can be sent via automated email based upon a customer's browsing history and past purchases. Automated posts on social media can be targeted for specific audiences. Automated analytics can help businesses track the performance of their campaigns and make data-driven decisions.
For businesses that want to simplify their digital marketing efforts, marketing automation can be a great tool. Automation tools allow you to easily manage your email campaigns, social posts, and other online activities. Automation helps companies save time and allows them to focus on more creative tasks. Automation can be used to personalize customer experience, allowing businesses the ability to create content and offers more relevant to their target audience.
Statistics
- Even if your database is currently filled with quality leads, how effective will your marketing automation be when you've either converted all those leads into customers or when your database begins decaying by ~22.5%/year? (hubspot.com)
- The highest growth for “through-channel marketing automation” platforms will reach 25% annually, with “lead-to-revenue automation” platforms at 19.4%. (marketo.com)
- Companies that implement this kind of lead scoring enjoy 28% better sales productivity and 33% higher revenue growth than companies without lead scoring (MarTech Alliance). (marketo.com)
- While they're doing that, their competition is figuring out how to get more out of the 99.99% of the market that's still out there. (hubspot.com)
- It can help reduce administrative overheads to savings of 3.4% on average, with most companies saving between 1.5% and 5.2% (Lido). (marketo.com)
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How To
How do I use automation in my content marketing?
Automated personalized is a process that uses data-driven insight and automated technology in order to tailor content for different personas. This allows you build personalized marketing experiences based upon how each person interacts. Automation can increase the relevancy and effectiveness of your message via segmentation targeting, optimization strategies, and targeting.
By tailoring your content to the needs and preferences of specific audiences, it becomes more likely that they will engage with your brand. Automating processes can also help you save time so that you can concentrate on more important tasks like creating high-quality material or strategizing ways for reaching desired audiences.
Segmentation is the key to personalization. It allows you to break down your audience into smaller segments so that you can target them better. This can be automated using past behavior patterns to create segments that are based on language and interests. You can then create messages that are tailored to each group, rather than just blasting the same message across all platforms.
Targeting works alongside segmentation. Once your audience has been divided, it is time to get messaging just right by landing targeted offers or ads at the ideal times. This could mean targeting specific pages or channels within an email campaign or placing banners in various micro-targeted locations - leveraging data intelligence helps transcend age-old methods of finding potential leads like cold calling or direct mail campaigns.
Optimization is the final step. This allows marketers to make small adjustments to ongoing campaigns to achieve better results. Customers can also be personalized messages based on their actions. Businesses now have powerful tools to ensure customers receive customized messages. This includes analyzing past campaigns and making real-time adjustments.
Automated personalization is a way for brands to easily segment audiences and optimize engagement using data analytics.