Ann Handley, digital marketing pioneer and Wall Street Journal bestseller, is one of the top keynote speakers in the world. She inspires over 25,000 marketing professionals each year to shun mediocrity in marketing and achieve real business success through content, social networking, storytelling, etc.
She is Chief Content Officer at MarketingProfs. MarketingProfs is a leader in training and education, providing strategic and tactical marketing knowledge through various online media. She is a contributor to Entrepreneur magazine.
Her blog A nn a rc h is one of the Top 20 blogs in Advertising Age Power 150. She writes for American Express OPEN Forum as well as Mashable and Huffington Post.
Creating Remarkable Content That Will Draw Customers to You
Any marketing campaign should aim to produce content that will draw potential customers to your business and convert them to paying clients. It's for this reason that content is critical to your business success. You should create content such as blogs, podcasts webinars, ebooks and other web-based content which is authentic, compelling, remarkable and customer-focused.
You need to make sure that your audience will want to spread the word about what you have written to their friends and family. That's why she has become an authority on writing that provides value to your audience, not just a lot of buzzwords.
She has written a bestseller on how to create amazing content, called Content Rules: Create Killer Videos, Podcasts and Ebooks (and More), that engage customers and ignite your business. Ann will share with you her tried-and tested principles and strategies to help create exceptional content for your business.
Content with Soul: The Art of Telling Stories That Connect
Ann Handley always wanted to be an author. In eighth grade, she wrote and delivered her first tale to a mail box in the neighborhood. After this, she began to write to pen pals who also invented new lives.
Today, she is the Chief Content Officer of MarketingProfs, and the author of a best-selling book on content marketing. She is a marketing expert who teaches other marketers how to make their content work for them. She has over 420,000 Twitter followers.
Content Rules, her most recent book: How to create killer blogs, podcasts. videos, ebooks. and webinars (Wiley) that engage your customers and ignite you business, is the best-seller in Marketing. She speaks regularly at the MarketingProfs B2B Marketing Forum as well as Content World.
She has over 11 years of experience in digital marketing, including running one of first interactive marketing news and commentaries. She lives near Boston with her husband, two children and a dog.
When she's not speaking or writing, Ann enjoys spending time with her family, reading, traveling, learning, and internet surfing. She loves to share her experiences and her favorite topics, social media marketing and content marketing.
FAQ
What are the benefits to WordPress marketing automation
WordPress marketing automation has many benefits for businesses. Automation automates mundane tasks such as segmentation and data analysis, which can save you time and money. Automation also allows businesses to create more personalized content, which can improve customer engagement and lead to higher conversion rates. It provides detailed reports that marketers can use to analyze website activity, ROI performance and other metrics to help them evaluate the effectiveness over time.
WordPress marketing automation allows businesses to set up powerful triggers for sending emails based upon specific visitor activity and personalize customer journeys with customized messages. This helps businesses develop customer relationships and build customer loyalty. Automation also allows for more efficient communication between teams, which can help improve collaboration and productivity.
WordPress marketing automation allows businesses to stay ahead by offering automated insights into customer behavior. This allows marketers make better decisions regarding their campaigns and adjust their strategies quickly to meet changing customer requirements. Automating marketing helps businesses keep abreast of the most recent digital marketing trends and technologies. Businesses can leverage these tools to create better campaigns and better target audiences.
What are the different types of marketing automation?
Marketing automation allows you to connect with customers, optimize marketing activities and take better decisions. It can help you save time, increase sales, and improve overall customer satisfaction.
But there's more than one kind of automated marketing system out there. You might be interested in:
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Overall Automation platforms - These comprehensive tools allow you to manage all aspects related to your marketing efforts from one central location.
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Email Automation Software - This software allows you build relationships with customers through automated email messages that are personalized to each customer's preferences.
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Lead Management Systems - Designed for companies to track leads from the beginning stages until they convert into paying customers.
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Content Creation Tools - Create content tailored to different audiences and measure the effectiveness of your efforts in real time.
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Social Media Management Solutions -- Streamline all posts and comments associated with social networking accounts into one dashboard, allowing for quick action.
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Analytics & reporting platforms - You can keep track of what is working and what isn’t, and adjust strategies accordingly.
Marketing Automation can help you create personalized customer experiences. HubSpot or Pardot automation tools let businesses segment customers according to their preferences and behavior. This allows you to tailor your messages and content for each group, creating a more personalized experience for each customer. Automation also helps you track customer activity and engagement so that you can better understand their needs and preferences .
Overall, marketing automation is a powerful tool that can help businesses save time and increase efficiency. It streamlines processes, lowers costs, and creates personalized customer experiences. With the right automation tools, businesses can be competitive in the market and reach greater numbers of customers in a shorter amount of time by improving their efficiency. Automation also helps to track customer activity and engagement so that strategies can be adjusted accordingly on an ongoing basis. Marketing automation can be a valuable tool to help businesses succeed in today’s competitive market.
What is SEO automation?
Automation in SEO means the use technology to automate marketing-related tasks. Automation can help save time, reduce costs, and make campaigns more efficient. Automation can improve SEO activities such content creation. It can also help with keyword research, linkbuilding, SEO recommendations and reporting. Automated SEO solutions use data-driven analysis to identify high value opportunities that would otherwise be difficult to discover using traditional search engines optimization methods.
There's practically nothing in SEO these days that can't be done automatically. This includes anything from monitoring website performance to competitor insights to optimizing for search engine ranking.
Teams can now focus their time on strategic initiatives instead of getting bogged down with manual tasks. Automation allows them to automate in the background. Automation helps to deliver rapid improvements across many metrics in order to maximize ROI and save valuable resource.
Better yet, it allows you to consistently keep up with all the changes taking place across different search engines, making sure your website remains competitive in an ever-evolving digital landscape.
Automation can also help you create and distribute content more efficiently. Automated SEO tools enable you to quickly create keyword-rich content tailored to your audience. Automation is also available to schedule content and publish it on different channels such as social media, blogs, or websites. This ensures that your content is more visible in search engine result pages (SERPs).
Statistics
- The highest growth for “through-channel marketing automation” platforms will reach 25% annually, with “lead-to-revenue automation” platforms at 19.4%. (marketo.com)
- The stats speak for themselves: Marketing automation technology is expected to show a 14% compounded annual growth rate (CAGR) over the next five years. (marketo.com)
- Even if your database is currently filled with quality leads, how effective will your marketing automation be when you've either converted all those leads into customers or when your database begins decaying by ~22.5%/year? (hubspot.com)
- You can use our Constant Contact coupon code to get 20% off your monthly plan. (wpbeginner.com)
- While they're doing that, their competition is figuring out how to get more out of the 99.99% of the market that's still out there. (hubspot.com)
External Links
How To
How do you set up and configure your content marketing automation workflows.
Automation workflows are a collection of trigger actions that increase efficiency and reduce workload when optimizing content. This workflow simplifies multiple tasks and makes it easy to complete them all with little effort. Although automation workflows can be used to manage any size content marketing campaign they are particularly useful when used correctly.
It takes careful planning and strategizing to set up an automated workflow. After you have determined the task objectives, timeline and other details, it is time to research the steps needed to accomplish those tasks. Once you have decided on the task objectives and timeline, start mapping out a step-by -step process with clear milestones. Each milestone should serve as a reminder to you how far your campaign has come and what needs to be changed or updated before it is complete.
Once you have broken your workflow down into smaller steps, it is now time to make sure that they are configured in a way that allows your automation process to flow smoothly between each step. Setting up your workflow includes creating email marketing messages, scheduling tweets or automated posts, setting up notifications at each milestone, automating users feedback notifications, and creating performance tracking metrics on all tasks related to the campaign. You want to make sure that all settings are correct before the project goes live. This will help avoid any delays or problems later.
It is important to manage the automation workflow effectively in order for everything to run smoothly. You must monitor progress and make adjustments depending on the results. Pay attention to customer responses and adapt accordingly. Reward good performers and keep future campaigns in mind. Be ready for unexpected changes, pivots and emergency plans if things don't go as planned. All of these activities that are related to automating workflows can ensure their success throughout their lifecycle.