Ann Handley is a digital marketing pioneer, a Wall Street Journal best-selling author, and one of the world's top keynote speakers. She inspires 25,000 marketers each year to shed marketing mediocrity and ignite real business results through the power of content, social media, storytelling, and other digital tools.
She is the chief content officer at MarketingProfs. MarketingProfs offers strategic and practical marketing expertise through an array of online media. She is a monthly columnist for Entrepreneur magazine and a member of LinkedIn's Influencer program.
A n N A R C H Y, her blog, was ranked in the top 20 blogs of Advertising Age Power 150. She is also a writer for American Express OPEN Forum. Mashable.com, and Huffington Post.
Create content that will attract customers to you
It is the goal of every marketing campaign to create great content that will attract your potential clients to you and convert them into paying customers. That's why content is so critical to your success: You need to create blogs, podcasts, webinars, ebooks, and other web content that is customer-focused, authentic, compelling, and remarkable.
You need to make sure that your audience will want to spread the word about what you have written to their friends and family. That's why she has become an authority on writing that provides value to your audience, not just a lot of buzzwords.
She has written a bestseller on how to create amazing content, called Content Rules: Create Killer Videos, Podcasts and Ebooks (and More), that engage customers and ignite your business. Ann will share with you her tried-and tested principles and strategies to help create exceptional content for your business.
Content with Soul: The Art of Telling Stories That Connect
Ann Handley was a dreamer as a child. In eighth grade, she wrote and delivered her first tale to a mail box in the neighborhood. After that, she started writing to pen pals and invented new lives for them, too.
She is Chief Content Officer at MarketingProfs today, and she has written a bestseller on content marketing. She teaches marketers from around the world to make their own content work.
Her book Content Rules: How To Create Killer Blogs, Podcasts, Videos, Ebooks, and Webinars That Engage Customers And Ignite Your Businesses (Wiley, 2011, is a Bestseller in the Marketing Category. She is a frequent speaker at MarketingProfs B2B Marketing Forums and Content World.
She has over 11 years of experience in digital marketing, including running one of first interactive marketing news and commentaries. She lives with her family near Boston, Massachusetts.
Ann likes to spend her free time with family, read, travel and learn. She also loves surfing the internet. Ann loves to write, both about her own adventures and on her favorite subjects - content marketing and social media.
FAQ
How do I automate my posts?
Tired of manually posting to multiple channels? Automating is the way to save time and effort. Automated content can be posted to a number of social networks in one click. This allows you to stay connected and not have to.
Automating your posts allows you the ability to schedule posts in advance, so they are always ready when you need them. You can customize which networks the post goes out on, or even automate the entire process if desired.
Automation allows you to reach more people in less time by automatically posting content on multiple platforms. It's that easy! Just connect all your social networks, including Instagram, Twitter, Facebook and LinkedIn and then schedule postings. Finally, you can take back control and focus on what you do best: creating great content.
How can marketing automation be applied in a case study?
Marketing automation is technology that allows companies to automate manual marketing processes, such as answering customer emails and collecting data from websites. It also makes it possible to manage multiple digital campaigns. It can automatically send out emails based on customer behavior and segment customers into different groups. You can even create new contacts by signing up for a newsletter. You can focus more on what matters, reaching out and interacting with your customers. Marketing automation will allow you to save time on tedious tasks. It not only makes managing multiple campaigns easier, but automating repetitive tasks also increases efficiency.
An example of marketing automation is the use an automated email campaign for nurturing leads. This campaign sends a series of emails over a specified time to prospects. These emails can be customized to the individual and may include product information, case studies and discounts. Automated emails allow you to track customer behavior, and adjust your messages accordingly. They allow you to reach more customers in a shorter time.
Social media automation is another example of marketing automation. This involves posting content and scheduling it across multiple social channels to reach a wider audience. Hootsuite and Buffer are automation tools that can help you manage accounts, schedule posts ahead of time, track performance, and monitor your campaigns. Automation in social media can help you save time, allowing to publish content at the best times for maximum engagement. It makes it easier to reach more people with less clicks.
Marketing automation can be used to personalize customer experiences. HubSpot and Pardot enable businesses to segment their customers based on their preferences and behavior. This allows you tailor your messages and content to each group. It creates a more personal experience that is tailored for each customer. Automation allows you to track customer activity and engage so you can better understand their preferences and needs.
Marketing automation is an effective tool that can help businesses save money and increase efficiency. It can be used for automating manual tasks, nurturing leads, managing social media accounts and creating personalized customer experiences.
Businesses can get a competitive advantage in the market by leveraging marketing automation. Automation can streamline processes, cut costs, and improve efficiency. Automating repetitive tasks and cross-posting information across multiple platforms allows businesses to reach more clients in a shorter time. Businesses can create customized customer experiences by segmenting customers in different groups and tailoring messages accordingly. Marketing automation is an effective tool that can help businesses save money and increase efficiency.
Which marketing automation platform is best?
Trying to find marketing automation that works best for your organization can be difficult. There are so much choice that it can be difficult for an organization to pick the right one.
It must be easy to use, save time and money. You need it to generate leads, increase customer retention, or increase sales with little effort.
It must be reliable, simple to use and offer great customer support in case of problems. It needs the capacity to carry out activities such as email campaigns, segmentation of customers by interest or behavior, multi-channel nurturing of leads, insightful reporting, and intelligent analytics to understand customer behavior.
The most important aspect is that you have clear visibility into customer journeys and can generate actionable insights to what customers are buying so that you can develop a strategy that suits their needs.
Choose a marketing system that is user-friendly and supports data-driven progress tracking at all stages. It should also support robust personalization capabilities.
Statistics
- While they're doing that, their competition is figuring out how to get more out of the 99.99% of the market that's still out there. (hubspot.com)
- The stats speak for themselves: Marketing automation technology is expected to show a 14% compounded annual growth rate (CAGR) over the next five years. (marketo.com)
- The highest growth for “through-channel marketing automation” platforms will reach 25% annually, with “lead-to-revenue automation” platforms at 19.4%. (marketo.com)
- Not only does this weed out guests who might not be 100% committed but it also gives you all the info you might need at a later date." (buzzsprout.com)
- Companies that implement this kind of lead scoring enjoy 28% better sales productivity and 33% higher revenue growth than companies without lead scoring (MarTech Alliance). (marketo.com)
External Links
How To
How can I assess the effectiveness of my content marketing automation efforts
Asking the right queries is key to content market automation success. What is working? What isn't working? How can I reach my target audience better? Your campaigns' effectiveness can be measured by analyzing metrics such engagement, conversion rate, social sharing, and lead generation.
By digging into the data to identify patterns and trends, you can gain insights into what tactics are best at driving results. You can now focus your efforts on optimizing automation for maximum impact and efficiency.
Beyond measuring tangible results, ask customers to tell you what they value about your content experience. Listening to your customers directly will ensure that you are sending meaningful messages that result in measurable outcomes.
It is important to use both qualitative and quantitative data when evaluating the effectiveness of content marketing automation. Are you communicating the right message? Are people clicking or opening your message? Does your organization see a positive return-on-investment? Make sure you understand what success looks like so you can quickly adjust course if needed - it's all about tracking performance so you can get the most out of every campaign.
Once you've identified the success criteria, it's time for optimization of your content marketing automation efforts. This means testing different strategies and tactics to see which ones are most effective for driving results. Try out different types and formats of content, such videos, infographics and podcasts. You can also experiment with different distribution frequency and timing to find the best content for your audience. The more you try, the better your results.